Social media is one of the fastest and easiest ways to promote your brand and connect with your target market. There are a number of platforms available to use, so you’ll have to determine which one(s) will work best for your business. But at the very least, you should be utilizing one of the top four, which include Facebook, Instagram, Twitter, and Pinterest.
These 10 Social Media Post Ideas Will Help Boost Your Engagement on Your Brand’s Pages
These social media post ideas will help you boost your business’s online presence and engage with more of your ideal customers. All of the tips are relevant across multiple platforms, so they can be applied on nearly anything from Instagram to Pinterest and everything between. And, if you aren’t using Pinterest as a part of your company’s digital marketing strategy yet, you definitely should be!
1. Time it Right
On most platforms, if not all, timing has a big effect on your post’s engagement rate. You want to make sure you’re posting at the times when your target audience is most active on the platform (or platforms) they frequent most. Keep an eye on your analytics over the course of a month or so, and it will give you a good idea of which times work best for your business. If you aren’t available to post at said times, you can always employ a scheduling tool like Tailwind.
2. Include User-Generated Content
If you’re selling something like a product that tends to wind up in a lot of images: use them! One of the best forms of advertising is a happy customer! Potential customers love to see your products in use, and it makes them feel more secure in their purchase. You can tie this in with a freebie or giveaway when you’re trying to build up your pages. For instance, giving something out as long as users snap a photo of themselves in it/using it and tag X many friends, etc.
3. Give Something Away
It’s just a fact that people love free stuff. Hosting a giveaway is an excellent way to build up interest and engagement across your business’s social media pages. Create a freebie that ties into the products and/or services you offer and promote it to your followers/potential followers. Some ideas of different things you can give away are short e-books, checklists, mini-courses, or a free consulting/coaching session.
4. Stay Consistent
One of the biggest aspects of engaging with your target market on social media is maintaining a consistent presence. Try and post something at least once per day on platforms like Instagram and Facebook. On some platforms, like Twitter, and Pinterest, you’ll need to post more frequently. If you don’t have the time to operate your company’s social media pages, you can always enlist the help of a social media manager.
5. Ask Their Opinion
Another one of the social media post ideas you’ll see from a lot of experts would be to simply ask for it. Give them a reason to engage with the post by asking for their opinion, in the form of either an open-ended question or a survey.
6. Use Visuals
Multiple recent reports show that modern consumers both prefer, and are more responsive to, visual marketing. Images and videos can make a huge difference when it comes to how effective your campaign turns out to be. Make sure you’re using compelling visuals to engage your followers, especially on platforms like Instagram and Pinterest, where posts revolve around images. You can use your phone to take photos or use a subscription photo service like Shutterstock. You can also use a program like Canva, which provides everything you need to create photos and videos for all of your brand’s pages.
7. Avoid Posting Anything Political
Unless you are specifically involved in some type of political niche, or another relevant niche that ties in and actually makes sense as to why you’d be posting about politics – just don’t. Every post you make should engage your target market and make them think about your brand. There are enough places to go online to post about politics, and unless you want to turn off your current and potential customers, that shouldn’t include your company’s social media pages.
8. Add Value
Motivational quotes are great every once in a while, but posting a quote every single day isn’t exactly putting your best foot forward when it comes to digital marketing for your business. Adding value to your reader’s lives by posting things like infographics and/or short instructional videos is a great way to build up your following and engagement on social media. Using infographics like the one below combines visuals and value and makes for sharable, powerful content.
9. Acknowledge Milestones
Posting about things like your brand’s birthday, or reaching a certain number of followers, views, etc., is an excellent way to engage your market. If your followers had a hand in a milestone (i.e, we just crossed 5,000) make sure to thank them for their involvement!
10. Inspire Action
Using a call to action at the end of your posts is an excellent way to boost engagement on social media. Sometimes, it’s really as simple as reminding someone of something that gets you that signup, or that sale. Your CTA can be something like, “Don’t forget to follow us @mondaysinpjs for more great tips!” Or, it can be something like: Doesn’t this _______ look amazing? Grab yours now from (yourwebsitegoeshere). Here’s a great post from Hootsuite about how to write powerful CTAs.
Social Media Marketing in the New World
Since 2020, things have been a bit different than they were before. By 2040, over 95% of retail sales are expected to occur on the web, and the digital world is moving along at a faster pace than ever. Are you confident in your business’s current marketing strategy? Talk to a creative consultant today, and discover the tools you need to take your company’s online presence to the next level.
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Erika Sellmer is a digital marketing expert, along with the founder, and content manager of Mondays in PJs. She helps business owners everywhere create a powerful and long-lasting online presence for their brand.
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