Surefire Social Media Post Ideas to Boost Engagement for Your Business

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With the increasing noise on various social media platforms, it’s crucial to craft posts that capture attention and encourage interaction. From thought-provoking questions to captivating visuals, we will explore various strategies to help you create compelling content that drives engagement. Whether you’re a small business owner or a seasoned marketer, these social media post ideas will help you stand out in the crowded social media landscape and create meaningful connections with your audience.

1. Testimonials

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In a world full of fake news, testimonials serve a major purpose in any business’s marketing and social media strategy. Did you know that nine out of ten customers trust what other customers say about a business more than what that business says about themselves? Using testimonials across your social media pages is an excellent way to create social proof and build a reputation of trust and credibility in the digital world.

2. Polls

Polls are a great social media post idea for your business because not only do they help boost engagement, but they can also help you to better understand your customers. These are some of the most powerful tools when it comes to ‘social listening.’ Have a question for your consumers? Simply put it in a fun poll form and throw it out there for them to answer for you on social media!

3. Educational Content

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Creating educational content for your followers is a good way to promote yourself as a thought leader in your industry, which in turn can help to grow your following organically. Whether you choose to create ‘Did You Know’ graphics or entire infographics (or both!), these social media posts sprinkled throughout your content calendar will be beneficial to your business and to your clientele.

4. Behind-the-scenes Peeks

We live in a world full of inauthenticity, so when people get to see the real deal, it makes them feel comforted and included. People want to see the real you, and what goes on behind the scenes of all of those pretty Instagram photos you post! Every once in a while, post a silly photo from the making of it all. Or just a photo to show off something you’re proud of from your office space, just something they wouldn’t typically get to see.

5. Relatable Memes

Memes in marketing? YES, memes in marketing! As far as social media post ideas go, memes can be an invaluable part of your toolbelt when used correctly. Just be sure you’re making them relatable for your audience and not overusing them.

6. FAQs

FAQ social media post ideas

Do you have clients come to you with the same questions on a semi-frequent basis? Or do you have an FAQ section on your website? Or perhaps you said yes to both of those things? In either case, you may want to consider answering FAQs as a part of your social media content calendar. These posts can be a great way to inform your customers about your products and services while also growing your pages.

7. Contests and Giveaways

Contests and giveaways are an excellent way to boost your brand’s visibility and increase your following and engagement on social media. Whether you want to promote a new product or improve sales around the holidays, these types of social media posts are a surefire way to get it done!

8. Blog Posts

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Blogging is one of the best ways to maintain a solid online presence and drive sales at the same time. Plus, there are a number of ways you can monetize your blog for additional streams of income. Once you have your blog up and ready to go, you can use those posts to repurpose the content for your social media pages. Turn posts into graphics and short-form videos to drive followers back to your website for awareness or sales!

9. Meet The Team

Meet the team social media posts serve a variety of purposes for your business. For one, they humanize your brand just like your behind-the-scenes content. These posts help to build community trust and engagement from your followers. In addition, they help your team members feel appreciated. They’re a win/win!


social media post ideas quote Mondays in PJs

If you need more social media post ideas, quotes always make a good go-to, especially when you pair them with a well-done custom graphic. But don’t just use the same old ones you see making their rounds online everywhere you turn. Make sure to do your research and find quotes that are relatable to your industry and your audience.

Are you ready to fill your content calendar with the good stuff? Get my 12-pack of fully customizable custom graphic templates for Instagram/Facebook/LinkedIn today!

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Erika Sellmer is a digital content specialist with a passion for remote work and empathic design.