Surefire Social Media Post Ideas to Boost Engagement for Your Business

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With the increasing noise on various social media platforms, it’s crucial to craft posts that capture attention and encourage interaction. From thought-provoking questions to captivating visuals, we will explore various strategies to help you create compelling content that drives engagement. Whether you’re a small business owner or a seasoned marketer, these social media post ideas will help you stand out in the crowded social media landscape and create meaningful connections with your audience.

1. Testimonials

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In a world full of fake news, testimonials serve a major purpose in any business’s marketing and social media strategy. Did you know that nine out of ten customers trust what other customers say about a business more than what that business says about themselves? Using testimonials across your social media pages is an excellent way to create social proof and build a reputation of trust and credibility in the digital world.

2. Polls

Polls are an effective social media post idea for businesses due to their ability to drive engagement and provide valuable insights into customer preferences. By allowing followers to participate in a poll, businesses can encourage interaction and create a sense of community. Moreover, polls serve as a form of ‘social listening,’ enabling companies to gather real-time feedback and understand their customers better.

By posing questions in a fun and interactive poll format, businesses can tap into the collective knowledge and opinions of their audience. This not only helps in making informed decisions but also strengthens the bond between the brand and its customers. With just a simple poll, businesses can leverage the power of social media to boost engagement, enhance customer understanding, and foster a more meaningful relationship with their target audience.

3. Educational Content

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Creating educational content for your followers is a good way to promote yourself as a thought leader in your industry, which in turn can help to grow your following organically. Whether you choose to create ‘Did You Know’ graphics or entire infographics (or both!), these social media posts sprinkled throughout your content calendar will be beneficial to your business and to your clientele.

4. Behind-the-scenes Peeks

In today’s digital age, where social media platforms dominate our lives, there is an overwhelming sense of inauthenticity. People carefully curate their online personas, presenting only the best versions of themselves, creating an illusion of perfection. However, amidst this sea of superficiality, genuine authenticity becomes a precious commodity.

When people encounter something real, it provides them with a sense of comfort. By offering glimpses behind the scenes, people can witness the true stories and struggles that lie beneath those polished Instagram photos.

Sharing a silly photo from the making of a glamorous shot or showcasing something unique from your office space allows others to feel a part of your journey. It breaks down the barriers of perfection and creates an atmosphere of relatability. By revealing the real you, you invite others to do the same, fostering a sense of community and belonging.

5. Relatable Memes

In the world of marketing, where creativity is key, memes have emerged as unlikely heroes. Who would have thought that a combination of a funny image and a witty caption could become a powerful marketing tool? But hey, stranger things have happened!

Imagine this: you’re scrolling through your social media feed, and suddenly, you come across a meme that perfectly captures your daily struggles. You can’t help but chuckle and relate to it. And guess what? That meme was posted by a brand! They just won your heart with a well-placed meme. Sneaky, right?

Memes have become the secret weapon for brands to connect with their audience on a more personal level. They allow companies to showcase their lighter side and create a sense of camaraderie with their customers. It’s like finding out that your favorite brand is secretly a meme connoisseur. Who knew?

But like all good things, moderation is key. Bombarding your audience with memes can quickly become overwhelming. No one wants to feel like they’re being spammed with a never-ending stream of memes. It’s like that one friend who constantly sends you memes, and you start questioning if they have a life outside of the internet.

6. FAQs

FAQ social media post ideas

Do you have clients come to you with the same questions on a semi-frequent basis? Or do you have an FAQ section on your website? Or perhaps you said yes to both of those things? In either case, you may want to consider answering FAQs as a part of your social media content calendar. These posts can be a great way to inform your customers about your products and services while also growing your pages.

7. Contests and Giveaways

Contests and giveaways are an excellent way to boost your brand’s visibility and increase your following and engagement on social media. Whether you want to promote a new product or improve sales around the holidays, these types of social media posts are a surefire way to get it done!

8. Blog Posts

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Blogging is one of the best ways to maintain a solid online presence and drive sales at the same time. Plus, there are a number of ways you can monetize your blog for additional streams of income. Once you have your blog up and ready to go, you can use those posts to repurpose the content for your social media pages. Turn posts into graphics and short-form videos to drive followers back to your website for awareness or sales!

9. Meet The Team

Meet the team social media posts serve a variety of purposes for your business. For one, they humanize your brand just like your behind-the-scenes content. These posts help to build community trust and engagement from your followers. In addition, they help your team members feel appreciated. They’re a win/win!


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If you need more social media post ideas, quotes always make a good go-to, especially when you pair them with a well-done custom graphic. But don’t just use the same old ones you see making their rounds online everywhere you turn. Make sure to do your research and find quotes that are relatable to your industry and your audience.

Are you ready to fill your content calendar with the good stuff? Get my 12-pack of fully customizable custom graphic templates for Instagram/Facebook/LinkedIn today!

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Erika Sellmer is a digital content specialist with a passion for remote work and empathic design.