So many people I’ve spoken to lately seem to think that Pinterest is only a place to share recipes and fashion advice, which it absolutely can be, but it is also SO much more, which inspired me to write this post about why you should be using Pinterest for your business.
Why you Should use Pinterest for Business
Contrary to what you may believe, Pinterest isn’t just a land of cats in hats and vegan casseroles (although, you can definitely find those things there, too.) It’s a powerful search engine that uses photos or videos to drive viewers to the site of your choosing, which is why it’s such a great tool for business owners.
It Operates as a Search Engine
Pinterest works just like Google in the sense it drives traffic to your site via backlinks. People on Pinterest search for terms they’re interested in, find a descriptive image, click it, and follow it back to your site (or wherever else you choose to link them to.)
It Boosts Your Brand’s Presence on Google
Google is the most popular website in the world. More than 90% of online sales originate on the king of search engines. Optimizing your website to rank high on Google’s search pages is one way to improve your brand’s presence online, but all of those Pins you create will show up on Google too (if you use proper SEO.) Using Pinterest for business is a great way to create an attractive and long-lasting presence online.
Pins Lead Long Lives
Pins will last pretty much forever, unless you violate Pinterest’s TOS or something. Unlike with a paid ad, or a Tweet that gets buried, Pins will continue to live and circulate for many, many years down the road.
It’s a Wonderful Way to Reach Women
Around 42% of adult women in the U.S. use Pinterest and, at the time, over 70% of users are women. If your target market includes females, you definitely want to use Pinterest for business to connect with them.
Pinterest Users Have More Buying Power
According to Ahalogy, active Pinners have about 9% higher income than non-users. Households that report having higher income (over $75,000/year,) are twice as likely to utilize the platform than those who report low incomes.
Pins are Visually Inspiring
A powerful Pin can change lives, including your own. More than 65% of users say they’ve tried a new product or service after seeing it on Pinterest. Just think about what that can mean for your brand. Visually driving traffic to your site is one of the main reasons why you should be using Pinterest for your business.
It’s a Positive Place
Nine out of ten pinners say Pinterest is full of positivity – and this one agrees! While other platforms are overrun with negativity and drama, Pinterest is a nice change of pace. People are drawn to the site to seek out things that inspire them and make them happy, and you have the opportunity to give them exactly what they’re looking for.
When you create original pins to accompany your blog posts and other web content, you’re giving people another way to share your products and/or services with their own network. Pinterest calls for vertical images, so the graphics you’ve created to be shareable on FB or IG won’t cut it.
Engagement Trumps Followers
When you create a business account on Pinterest, you gain access to an analytics section that you don’t get if you choose to operate under a personal profile. The analytics will show you which Pins are getting the most clicks, etc., which, as a business owner, is one of the most important aspects of using the platform for engaging potential customers. While you can follow people, and people can follow you, it isn’t what counts most, because they don’t have to be following you to come across your content.
You can Build up Your Brand’s Other Social Media Pages
If you’re utilizing multiple social media platforms, you can use Pinterest to drive traffic to your other pages. Each time you create a Pin, you can choose where you want to link it to. For instance, you can send those who click on the image to your general website, a certain page on your website, or one of your other social platforms, just to name a few.
Just like with any other social media site, Pinterest has an option to pay for Promoted Pins. Current reports say that for every $1 spent on paid Pins, you get $2 back. You don’t need to pay to promote content, but if you see a Pin that’s performing particularly well, it’s not a bad idea. Stats also show that for every 100 views you get on a Promoted Pin, you receive around 30 more for free.
It’s Growing Very Quickly
Between 2019 and 2020 alone, Pinterest gained more than 70 million new users, rising by 26%. The world is becoming more and more visual, and people want to see brands using more videos. Pinterest is a perfect place to do just that and drive massive amounts of traffic.
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Erika Sellmer is a plant-powered digital content specialist who’s passionate about veganism, content creation, and social media.
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