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The social media landscape is constantly evolving and ripe with opportunities for meaningful connections and success. Using social media effectively for your vegan business requires developing a conscious marketing strategy and preparing for what lies ahead.
Social Media Marketing for Vegan Businesses
Almost everyone who owns a business uses social media these days to market their products or services. But how can you make social media work for your vegan business? No matter whether you are a newcomer to social media marketing or a seasoned veteran, the following tips and tools will help you succeed.
1. Jump on the Meta Train
Meta is everywhere these days. Be sure to look out for opportunities in and utilize these virtual spaces. Create organic content at least a few times per week (3-5 is ideal,) and boost posts that perform well to expand your engagement. Don’t forget to utilize stories & reels to maximize your reach.
2. Create More Short-Form Video
Around 80% of digital content these days is video, so you’ll definitely want to up your vid game to reach more of your target audience and increase your revenue. A combination of visuals and audio is a powerful way to enhance social media marketing for vegan businesses. Starting a YouTube channel or a TikTok account to host your videos and sharing them with other platforms can also help you expand your brand’s reach and engage with more of your ideal audience.
3. Sell on Social
Do you sell vegan beauty or wellness products? Social commerce is on the rise, making it easier than ever to sell your products directly from your social media platforms. Ewid allows you to create your own social stores for FREE! Boost your reach and your revenue by setting up your social shop today.
4. Use Tailwind and Add a Smart.bio to Your Instagram
Tailwind offers both a free and paid version, but its free version is incredibly powerful and comes along with the benefit of the ability to include a Smart.bio in your Instagram. This handy little feature allows you to include different links from specific graphics from one easy place within the platform, and include a variety of buttons (like visit our website, different socials, etc.) In addition, it includes a social media post scheduler, AI ghostwriting, custom graphics design, & more! Get it for free now here.
5. Create Informative Marketing Content
When it comes to your web and social copy, create content that will be of value to your target market. Use tutorials, infographics, and educational blog posts and videos to generate a buzz for your vegan business while also giving customers (and potential customers) what they need.
6. Give Them a Behind-The-Scenes Peek
Give your customers a reason to choose your brand over any other in your niche. Show them the humans behind the brand. Post-behind-the-scenes pictures/videos and ‘about us’ quips to help them get to know you better!
7. Be Authentic
Consumers are becoming more and more conscious, and reaching for products that they know are beneficial to themselves, other animals, and the environment. People are waking up, and they don’t want some sugar-coated sales pitch, they want authenticity. So give it to them!
8. Connect With Influencers
Nearly 50% of social media users depend on influencer recommendations through social media. There are plenty of influencers out there who’d be perfect for boosting social media marketing for vegan businesses. Reach out to influencers you think may be a good match to expand your audience!
9. Automate Messaging on Meta
It was recently announced that automated messaging has become a possibility throughout your Meta business suite, which includes both Facebook and Instagram. Activating this feature allows you to give your customers the help they need without having to check your messages every 30 minutes! Learn how to set up your automatic messaging here.
10. Bring in the Pros!
If you’re too busy focusing on other aspects of your business or just don’t have the time or resources to improve your strategy, a conscious social media manager can help you keep your online presence blossoming.
Still looking for more ways to grow your brand’s social media? Check out our 12-pack of fully customizable professional graphics for your Facebook/Insta pages!