There are a ton of great marketing tools for online business owners available to you these days. Whether you’re looking for a simple drag and drop graphic design platform, ways to improve your ranking on Google or convenient methods of reaching out to your customers, you’ll find what you need on this list! Check out some of these must-have tools for marketing your online business in 2020.
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The Best Marketing Tools for Online Businesses
You may have an incredible product or service, but unless the people who need it know about it, you probably won’t see very many customers. Luckily, all of the digital tools and services that are around today make it easier than ever for you to connect with your target market. If you’re not sure where to begin with your marketing, any one of the tools below would be a great place to start!
Create Marketing Graphics: Canva
Canva is a one-stop-shop for online business owners, that gives you a great place to go to create a ton of stuff for your business. Easily put together logos, flyers, media kits, business cards, and all different sizes of social media posts for each platform. They have loads of templates, photos, fonts and other elements that make it simple to create stunning graphics of all kinds.
Graphic created in Canva
Everything is easy to find with a simple search (or directly off of the main site) and they have pre-set dimensions for each purpose and platform, so you don’t have to worry about doing all of that pesky image resizing before posting. They also make it easy to set up and operate team accounts so that you and your content and/or social media management team can easily access and revise shared marketing materials.
Affordable Marketing Assistance: Fiverr
If you haven’t heard of Fiverr yet, you’ve been missing out on some great opportunities for your company. The platform offers affordable freelancers for nearly any type of service for your online business that you can think of. You can get your logo and business cards designed on Fiverr, you can hire an animation specialist to put together promotional videos for you, and you can find social media marketers for the platform you use to market your business. Whatever you need to be done, you can count on Fiverr to act as your multi-talented virtual assistant.
Schedule Social Media Posts in Advance: Hootsuite
Hootsuite makes it easy to schedule multiple future social media posts for your business when it’s convenient for you. The free plan allows you to link three social media platforms, but the upgraded version lets you control 35 accounts all from one easy interface. Schedule multiple weeks of posts when you’ve got the time. Then, sit back and relax knowing all of your social media content for the month is handled!
Boost Traffic From Pinterest: Tailwind
Depending on who your target market is, you may want to strongly consider using Pinterest for marketing your business. But marketing on this platform can be tedious and time-consuming if you want it done correctly. Luckily, tools for online business owners, like Tailwind, exist to make things easier.
This tool not only works as a scheduler and pins things at premium times when your audience is likely to see them but it also connects you with “tribes” who can make sure your marketing content gets seen tenfold. They do offer a free version, though heir upgraded version, which is best when considering marketing tools for your online business, is very affordable. Use this link to get a free $15 credit to Tailwind Plus!
Keep Spelling and Grammar in Check: Grammarly
With Grammarly, you can be sure that all of the marketing materials you’re putting out there for your business contain proper spelling and grammar. These elements are crucial if you want your brand to be taken seriously. Add the app as an extension to Google and watch it work its magic as it catches your spelling, grammar and punctuation errors across all of your windows.
Meet (Virtually) Face-to-Face With Clients: Zoom
Whether you’re running a V.A business or an Etsy store, Zoom is one of the best video tools for online business owners. It allows you to easily meet with clients face-to-face, without ever having to leave the house. Install Zoom for free today and easily communicate with anyone, anywhere, in a matter of seconds.
Create a Money Making Blog or Website: WordPress
Most experienced web designers will agree that WordPress is by far the best platform for creating and managing self-hosted websites. Now, there are two separate WordPress (WP) entities: WordPress.com and WordPress.org. They are not the same thing. If you’re planning on monetizing your site in any way, you’ll want it to be self-hosted. And for that, you will need to use WordPress.org. You’re also going to need a web host to actually hold the space for you. If you don’t already have a dedicated business site and you’re looking to get one going, Hostinger is great for getting started.
Send Mass Emails: Mailerlite
Mailerlite is a must-have marketing tool for online business owners. They offer an easy to use drag and drop editor which allows you to build and send mass email campaigns from the address of your choice. It also has a great landing page builder so that you can create specific pages easily for different groups or purposes. They do offer a free version, which works if you have less than 1,000 subscribers. If you need a good mass email service for your business, Mailerlite is one of the best on the market. They also offer a bit more freedom in what you’re able to send through their platform than some of their competitors, like Mailchimp. Sign up for Mailerlite today and start sending out emails now!
Track Website Performance and Keep an Eye on the Competition: SEMrush
SEMrush makes it easy to keep track of how well your website is performing. It helps you to understand and implement changes that need to be made to improve the site. As an online business owner, your website is often where you’re making most of your money from, so you want to be sure it’s doing everything it can be doing to make the experience best for both you and your customers.
Not only will SEMrush help with your own site, but you can also set up complete tracking reports to keep an eye on your competitors. Get notified anytime there’s a brand mention, find out who is linking back to their site and more. Sign up for a free trial week now to get your complete website audit and test some of the other benefits out for yourself!
Make Sure You Get Found: Google Search Console
Google is the most popular website in the world. Typically, when someone is looking for something they need, Google is the first place they head to check. Unfortunately, more than 90 percent of all traffic on the site won’t ever make it past the first page of search results. That means that you need your page up there with the best. While it may seem like a pipe dream, it’s very possible with the help of great SEO writing and a few tools, like Search Console.
Whenever you create a new post or page on your site or a new post on one of your brand’s social media pages, you may think it automatically ends up on Google, and sometimes, you’d be right. But other times, no matter how great your on-page SEO is, Google will miss picking it up, which means your potential customers won’t be able to find you.
This tool makes it easy for you to introduce Google to the new pages and posts and have them crawled quickly. It also allows you to keep track of which pages and/or posts aren’t showing up on Google and shows you what needs to be done to remedy the situation.
Where are you on the checklist of the best marketing tools for online business owners?
Your digital marketing campaign results should definitely improve by using some (or all) of these tools for your business. If you’d like an even bigger boost for your brand, head to our services page and check out our content marketing packages, created to help you improve your presence on Google!
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Erika Sellmer is a digital content specialist with a master’s degree in public relations and over five years of experience in the online media industry.
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