There are around 877 million live websites in the United States alone. That’s some serious competition when you’re trying to connect with your target audience online. We’ve compiled some great (updated) ways to increase website traffic organically and drive more potential buyers to your digital door front in 2022!
How to Increase Website Traffic Organically in 2022
Content and consistency are key when it comes to engaging new customers. If it were quick and easy, everyone would be living the good life right about now. But the truth is, organic web traffic isn’t an overnight type of deal. As they say, ‘it’s a marathon, not a sprint.’ Here are some easy ways to increase website traffic organically in 2022.
Use a Professional Domain
When someone goes to visit your website and they see something like yourstorename.weebly.com, they’re not going to take you as seriously as if you’d purchased a yourstore.com, etc., extension. Plus, hosting your own site means that you know you can keep it safe, whereas if something were to happen to your middle man, you may lose it.
And More Short-Form Videos
Recent data shows that 84% of people who viewed a branded video bought a product or service based on the view. Including more short-form (less than five minutes) in your digital marketing tool belt is a great way to increase your website traffic in 2022.
Create a YouTube Channel
YouTube is an excellent platform to host your video content and engage with your target market. Creating a YT channel and sharing your videos to other platforms is a great way to increase your website traffic. Plus, it gives you an additional method of monetizing your website – or several, depending on how you choose to use it.
Optimize Your Site for Voice Search
Deploying proper SEO tactics has been a must for digital marketing for quite some time, but voice search is on the rise, which means optimizing your content is slightly different. Use long-tail keywords and a conversational tone, and don’t forget about targeting locals with your keywords. For instance, if you have a vegan cafe in Chicago, a good keyphrase to opt for would be ‘the best vegan cafe in Chicago.’
If your target market includes women, you absolutely want to be using the visual search engine to drive (large waves of) traffic back to your website! Though the percentage of male users is steadily growing, too. Plus, using great SEO places the visual Pins that you create on the platform in Google’s “images,” section, boosting your brand presence on there as well.
Blogging is by far one of the best ways to increase website traffic organically. Unlike a paid ad, a blog post serves multiple purposes and drives visitors back to your site time, and time again. If you choose to start a blog on your site, try and post as consistently as possible, and make sure you’re using SEO to boost your posts!
Using hashtags on your social media posts helps those who may not otherwise see your content to find it on each platform. For instance, if you’re in home decor, all it could take to mean the difference between 10 views and 1,000 views is using a nice set of relevant hashtags on the snapshot of your new living room. That way, even people who don’t follow you can stumble onto your posts by searching for the keywords you’ve tagged (#interiordesignideas, #interiordesigners, #homedesignexpert, etc.).
Start an Email List
Building an email list is an excellent way to keep track of those that have already expressed an interest in your products or services. Depending on your niche, It may be enough to use a pop-up plug-in and simply ask visitors to sign up for your email list. If you try that and it doesn’t work, you can try offering some type of freebie for sign-ups instead. This could be a free mini-course, e-book, or educational PDF file.
Claim Your Google my Business Page
Reviews are especially important to those targeting Millennials and Gen Z, as those groups tend to have more questions pre-purchase when it comes to new companies, but they can also be helpful in driving waves of traffic. Signing up for Google My Business is free, and gives your existing (especially local) customers a chance to help you engage new ones by leaving reviews on the #1 website in the world.
Secure Your Site
Using https://, rather than http:// at the beginning of your website address can make a world of difference, both to you and visitors. A large percentage of traffic drops off if they see that is a site is unsecured. In order to retain those numbers, you’ll want to pay the extra amount for that security when purchasing your hosting and domain, etc.
Make it Mobile Friendly
More than two-thirds of internet users in the United States access the web from their phones, and if your site is hard for them to use, or doesn’t load at all, they’ll move along to one that does. Make sure you’re not missing out on a large chunk of traffic, and optimize your site for use on mobiles.
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Erika Sellmer is a plant-powered digital content specialist who’s passionate about veganism, content creation, and social media.
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