There are around 877 million live websites in the United States alone. That’s some serious competition for anyone doing business online. So, how do you increase your website traffic organically and drive more potential buyers to your digital doorfront, without dropping a ton of money on ads?
How to Increase Your Website Traffic Organically
Content and consistency are key when it comes to engaging new customers. If it were quick and easy, everyone would be living the good life right about now. But the truth is, organic web traffic isn’t an overnight type of deal. It takes some real effort, though if you’re willing to put in the work (or hire a specialist to do it for you,) you’ll see the results.
Use a Professional Domain
When someone goes to visit your website and they see something like yourstorename.weebly.com, they’re not going to take you as seriously as if you’d purchased a yourstore.com, etc., extension. Plus, hosting your own site means that you know you can keep it safe, whereas if something were to happen to your middle man, you may lose it.
Include Plenty of Photos and/or Videos
You don’t need special tools to create your imagery. You can just use your phone when you’re starting out. Although, it also isn’t a bad idea to invest in some basic blogging tools if you’re going to create content regularly. Make sure that you’re making ALT image tags for each photo that you use on your website, which also helps with your overall SEO. If taking your own photos isn’t an option, you can always use a stock photography service like Shutterstock instead.
Create a YouTube Channel
Like imagery, video is a crucial tool when it comes to digital marketing in the 2020s. In fact, according to recent reports, more than 80% of marketers are satisfied with their ROI when it comes to the video marketing efforts of their organization. Plus, a lot of people these days prefer watching video to reading, so having that option available for them opens your website up to more consumers. Creating a YT channel and adding video to your site is a great way to increase your website traffic. Plus, it gives you an additional method of monetizing your website – or several, depending how you choose to use it.
Optimize Your Site for Search Engines
Google is hands down the most-popular search engine, and website, in the world. More than 60% of search traffic in the United States this year originated on the king of search engines, who dominates the majority of their market. In order to not miss out on that traffic, and be found before your competitors, you need to make sure that you have a solid presence on Google, and that comes through deploying proper SEO tactics.
If your target market includes women, you absolutely want to be using the visual search engine to drive (large waves of) traffic back to your website! Though the percentage of male users is steadily growing, too. Plus, using great SEO places the visual Pins that you create on the platform in Google’s “images,” section, boosting your brand presence on there as well. But, in order to see that traffic from Pinterest, you need to post several times per day (between 5-10.) We know that can be a ton of work, which is why we offer our awesome SEO Pinterest marketing and management packages for busy business owners!
Blogging is by far one of the best ways to increase your website traffic organically. Unlike a paid ad, a blog post serves multiple purposes, and drives visitors back to your site time, and time again. If you choose to start a blog on your site, try and post as consistently as possible, and make sure you’re using SEO to boost your posts!
Using hashtags on your social media posts helps those who may not otherwise see your content to find it on each platform. For instance, if you’re in home decor, all it could take to mean the difference between 10 views and 1,000 views is using a nice set of relevant hashtags on your snapshot of your new living room. That way, even people who don’t follow you can stumble onto your posts by searching for the keywords you’ve tagged (#interiordesignideas, #interiordesigners, #homedesignexpert, etc.).
Start an Email List
Building an email list is an excellent way to keep track of those that have already expressed an interest in your products or services. Depending on your niche, It may be enough to use a pop-up plug-in and simply ask visitors to sign up for your email list. If you try that and it doesn’t work, you can try offering some type of freebie for sign-ups instead.
Use Google my Business
Reviews are especially important to those targeting Millennials and Gen Z, as those groups tend to have more questions pre-purchase when it comes to new companies, but they can also be helpful in driving waves of traffic. Signing up for Google My Business is free, and gives your existing customers a chance to help you engage new ones by leaving reviews on the #1 website in the world.
Secure Your Site
Using https://, rather than http:// at the beginning of your website address can make a world of difference, both to you and visitors. A large percentage of traffic drops off if they see that is a site is unsecured. In order to retain those numbers, you’ll want to pay the extra amount for that security when purchasing your hosting and domain, etc.
Make it Mobile Friendly
Making your website mobile friendly is a must in the 2020s. More than two thirds of internet users in the United States access the web from their phones, and if your site is hard for them to use, or doesn’t load at all, they’ll move along to one that does. Make sure you’re not missing out on a large chunk of traffic, and optimize your site for use on mobiles.
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Erika Sellmer is a digital marketing expert with Mondays in PJs. She helps business owners everywhere create a powerful and long-lasting online presence for their brand.
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