Mondays in PJs https://mondaysinpjs.com A resource for online business owners Tue, 18 Feb 2020 22:49:22 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3.2 https://mondaysinpjs.com/wp-content/uploads/2019/07/cropped-pinkM-32x32.png Mondays in PJs https://mondaysinpjs.com 32 32 Spring Cleaning for the Home Office https://mondaysinpjs.com/spring-cleaning-for-the-home-office/?utm_source=rss&utm_medium=rss&utm_campaign=spring-cleaning-for-the-home-office Tue, 18 Feb 2020 20:39:25 +0000 https://mondaysinpjs.com/?p=3938 There are two types of attitudes when it comes to spring cleaning, okay, maybe three. First, there are the people[...]

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There are two types of attitudes when it comes to spring cleaning, okay, maybe three. First, there are the people who dread “that time of year,” but still force themselves to get through it for the sake of their home. Then, there are people who love to get organized and level up their space. They see spring cleaning as an exciting task that is to be conquered. And finally, there are people who don’t even think about it at all. If you’re here, you’re at least somewhere between group A and group B. If you’re ready to get this knocked out, you can always use this post as your spring cleaning for the home office checklist!

Woman cleaning her home office

Spring Cleaning for the Home Office

If you work from home, you likely spend a lot of time in your workspace. And, if the area is cluttered, it can actually make your brain feel the same way. Having a clean, organized place to work can help you to get more done. Here’s how you can nail the spring cleaning and create a workspace you love!

What You’ll Need

Gather as many of the supplies below as you’ve got around the house. If you’re missing something, you can get all of them on Amazon or at Target, etc., and bookmark this page to come back when you’re ready to start cleaning! Or, you can try to get through as much as possible with what you’ve got handy.

  • Swiffer/broom (or vacuum if your office is carpeted)
  • A good multi-surface cleaner
  • Rags (or cut up old t-shirts)
  • A microfiber cloth
  • A Swiffer or mop (only if your office isn’t carpeted)
  • Air duster
  • Isopropyl alcohol
  • Cotton swabs

Move Things Around

Gain a fresh perspective by moving the furniture in your home office. Even if all you do is move your desk from one wall to another, it will still make a huge difference. Plus, the entire purpose of spring cleaning is to clean things you wouldn’t otherwise clean, right?

Clear Off Shelves

Now that you’ve gotten all of your furniture situated where you like it, it’s time to start with the cleaning and organizing. Work your way from the top shelves downwards, removing everything from each and then wiping them down.

Clean Out Drawers

Empty out one drawer at a time, starting with the one nearest to you (or whichever one you use the most.) Take all of your papers and everything else out of the drawer. If you’ve got a divider or any type of storage, take those out too. Use your multi-surface cleaner and rag to wipe the inside of each out, all around the sides and bottom.

Organize Your Paperwork

Now that you’ve got everything out of your drawers, it’s the perfect time to sift through your paperwork and toss out anything you don’t need, won’t need in the future, or isn’t important to you. If you’re an online business owner, you may be paperless at this point, so if that’s the case, skip ahead to the next step! If you’ve still got mounds of papers lying around though, go through them and toss everything you don’t need. Separate everything you do need using groups that work for you. Then, place them in individual and/or accordion folders or an over-the-door hanging file system to keep each category together.

Declutter Your Digital Desktop

Spring cleaning for the home office wouldn’t be complete without cleaning out your computer. After all, if you work from home, chances are good that you’re on it for several hours every day, and probably saving a whole lot of stuff you no longer need. Start with your desktop, getting rid of anything that’s cluttering it, and placing things you do need into labeled (and relevant) folders. Organize everything in a way that’ll be easy for you to navigate and remember. Cleaning up your computer won’t just help you access everything more easily, but it can also speed the system up and help you get your work done more quickly and efficiently.

Clean the Outside of Your Computer

You may wipe it down from time to time, but when is the last time you’ve really cleaned your computer? According to this extensive guide on Wired about how to deep clean your computer, you’ll need some air duster, cotton swabs, a microfiber cloth, some isopropyl alcohol and an hour or two to get the job done right.

Photo by Kari Shea on Unsplash

Build Your Immediate Space For Your Day-to-Day

Think about what you reach for (or around) on your desk every day. Is there something you always have to go just a bit too far out of your way to get that you use on a daily basis? And on the flip side of that, what do you have around you that you don’t need? Get rid of things that are lying around that you don’t actually use. An exception to this might be decorative pieces you’ve put out to liven up the room, but other than that, reserve your immediate workspace for things you use every day. If you could use some help in the organizational department, you can always add some decorative storage to the top of your desk to keep things in order.

Improve the Air Quality in Your Home Office

Once you’ve gotten everything moved around and organized in the way that feels best to you, it’s time to clean off the surfaces of all of your furniture. Use your rag and multi-surface cleaner and wipe everything down. Then, run your vacuum over the floor (or set your robot vacuum to do it for you.) Alternatively, if you have a hard floor, use a Swiffer sweep and vac or a broom and dustpan. Add an oil diffuser that doubles as a humidifier to control the air quality (and scent) of the room.

Take Inventory

Is there something that could be going easier for you if you had access to an additional piece of equipment? Perhaps you’ve been considering making the buy for some time now but you keep forgetting about it or trying to convince yourself you don’t really need it. If it’s something that’s been popping into your mind for a while and this camera, or software, etc, will improve the quality of your work and make you happy, stop thinking about it and go get it already!

Keep Your Home Office Clean

After you’ve gone through all of this work, the last thing you want to do is let the room get all dusty (again,) or get covered in nutrition bar wrappers and water bottles, etc. In any case, look around you. You always want your office to be this clean, so maintain it, since maintenance takes a lot less time and effort than deep cleaning does.

Keep some multi-surface cleaning towelettes nearby so that you can wipe anything down the second you need to. You should also store your microfiber cloth in the general vicinity of your computer so that you can clean it off at least once per week or so. Keep

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The Top Online Marketing Mistakes and How You Can Avoid Making Them https://mondaysinpjs.com/top-online-marketing-mistakes/?utm_source=rss&utm_medium=rss&utm_campaign=top-online-marketing-mistakes Mon, 10 Feb 2020 12:00:00 +0000 https://mondaysinpjs.com/?p=3879 When you launch a digital marketing campaign, do you make sure you’re taking the necessary steps to ensure its success?[...]

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When you launch a digital marketing campaign, do you make sure you’re taking the necessary steps to ensure its success? Do you have a specific goal in mind? What about a target market? Are you using all of the right tools and platforms to get the word out? If not, you may be guilty of making one of the top online marketing mistakes. Don’t worry, though, because we’ve got your back.

Woman with a megaphone yelling at man out of computer. Spam message concept.
Photo by alphaspirit

The Top Online Marketing Mistakes

If the numbers still don’t seem to be adding up and you aren’t seeing the amount of sales/sign-ups, etc., that you’ve been hoping for, see if you may be guilty of one or all of these marketing mishaps and work on correcting them until you achieve your desired results.

1) You Don’t Have a Website

Your website is basically like your digital storefront. It’s where your clients land and expect to be able to get their hands on whatever service or product they’re coming to you for. Even if you’ve been successful in selling on social media, etc, you’ll still want to set up a self-hosted website so that you truly own the platform, and so that customers (and potential customers) know exactly where to find you.

How to Avoid it

Setting up a website is much easier than you think, and there are several ways you can go about it. The first would be to hire someone to build it for you, which is by far the easiest option, although it’s also the most expensive, as you can pay anywhere from several hundred to several thousand dollars, depending on what you need your site to do.

Another option is to create your own site by going through a host such as Hostinger, who will guide you along in setting up your own WordPress website. You’ll definitely want to own your domain name, too, so that customers can type www.yoursitename.com, rather than www.yoursitename.someoneelsesplatform.com.

2) You Don’t Have a Strong Social Media Presence

Now let’s say you’ve already got an amazing website set up, but you have zero presence on social media – so how do you expect people to find you? Social media is crucial for spreading the word about what you have to offer. Nearly 3.5 billion people use social media, and it would be a shame to miss out on all of that potential income.

How to Avoid it

Create at least one page for your business, based upon who it is you’re targeting with your products or services. Then, make sure you’re posting regularly to keep your followers engaged. Each platform has different recommended times, and you can use a tool like Canva to create free, perfectly-sized graphics to share with those on your page.

3) You Don’t Have a Blog

Blogging is one of the best forms of digital marketing. Regular content can attract and engage, not to mention optimizing blog posts for search engines is a surefire way to keep traffic flowing to your shop’s site. One or two posts per week optimized for Google can do wonders for your organic traffic numbers.

How to Avoid it

If you already have a website, you can simply add a blog by way of a new page. If you don’t have a site yet, once you’ve corrected mistake #1 you can move on to this one. If you have your blog ready to go, it’s time to start filling it with content. Don’t just post to post. Make sure that what you’re posting adds value and is relevant to your industry. Try and post at least 650 words once per week. If you don’t think you’re up for creating regular, optimized content, you can always hire a pro ghost blogger to do it for you!

4) You Aren’t Using Social Sharing Buttons on Your Blog Posts

Mondays in PJs social sharing icons (photo)

Not giving readers a way to share your posts is number four on the Mondays in PJs list of the top 10 digital marketing mistakes to avoid. You can have some amazing content on your blog and it won’t make the rounds if it’s not shareable. If you don’t make it easy for visitors to share your content, they won’t. To make sure they do, you’ll first need to make sure there are buttons on each that allow for easy sharability to (at the very least,) Facebook, Twitter, and Pinterest. Use a social sharing plugin to make it easy for visitors to share your stuff.

How to Avoid it

This one is a super easy fix that can be accomplished by installing a plugin. There are a number of free social sharing plugins that you can use that will allow for sharing icons above or below your content so visitors can easily share your work on their pages. Shared Counts and MashShare are two that are highly rated and easy to use. They can both be found by going through your WordPress dashboard, as you should be extremely careful when downloading plugins from outside sources. You can choose whether or not you want to display the number of times each post is shared by adjusting the settings of your plugin.

5) You Don’t Have an Email List

Here’s the big problem with relying on someone else’s platform to collect your customer’s information for you. If said platform ends up shutting down for any reason, or getting hacked, etc, you’re going to lose everything you worked so hard for. By starting an email list, you’ll always have those names and emails of dedicated individuals that you know are interested in what you’re offering. Not collecting this information is definitely one of the top online marketing mistakes you should avoid.

How to Avoid It

Use a plugin like Hustle to create an embedded box to put underneath your posts and prompt readers for signups. You can also create a popup and/or slide-in for your website, or you can do both. Just remember, however, that many people are annoyed by popups and will automatically close out of your site if they feel bombarded by a sales pitch. If you are going to use a popup or slide-in, offer a freebie as an incentive to those who are signing up, and make sure it’s one that people actually want. Some examples of this may be a mini-email course or a webinar.

6) You Don’t Understand Your Target Market

All of the marketing gurus in the world will tell you that if you try to please everybody, you won’t wind up pleasing anyone. That’s because, in order for your digital marketing campaign to be successful, it needs to be targeted towards the group of people that need and/or want your product the most, AKA, your target market.

How to Avoid it

Create a customer profile of your perfect client. Try and think about who they are and what they do in their daily lives. Determine how old they are, where they live, what level of education they have, and what their income looks like. You can even scroll through Google’s photo section to find a stock image that matches your “buyer.” Then, build your target market around that profile. What’s the ten-year age range and general location surrounding your customer? That’s the market that you want to shoot for. Directing your digital marketing campaign towards a more specific group will help you to understand and engage with your customers more.

7) You’re Sending Spammy Messages

Sending spammy sounding messages is absolutely one of the top online marketing mistakes you can make. Some will say not to send cold messages at all, and that’s a logical standpoint. If you don’t know someone (and sometimes, even if you do,) a cold message tends to come off as rude and desperate, especially if you send the same generic bullshit to everyone. If the message has nothing to do with the person you’re sending it to, they probably won’t even waste their time reading it.

How to Avoid It

If you’re determined to use cold messaging as a form of marketing, make sure you do it right. Do your research and find out all you can about the person you’re sending the message to. Don’t just randomly send your copied and pasted sales pitch to everyone you come across on social media. Make sure there’s a reason to send it to them, and then figure out how to explain that reason to them in a way that creates interest in what you’re offering. Something along the lines:

Hi, _______,

I’ve been following you on _________ for some time now, and I wanted to talk to you about something I think you may have some interest in because (insert reason why they specifically will care about what you’re doing and how it can benefit them.) Please let me know if I’m right in thinking you’d like to get it on this opportunity and I’ll send you some more details.

8) You Don’t Have a SMART Goal For Your Campaign

If you’re not clear on what exactly it is that you’re trying to accomplish with your marketing campaign, you’re going to have a tough time making the necessary adjustments and getting to where it is you want to be in terms of hitting your goals. For instance, you most likely have the objective of making more sales or getting seen by more of your target market. But those are still just objectives, and they’re very general, so it’ll be hard for you to know what you’re aiming for, which will make it even harder to create a solid plan.

How to Avoid it

A SMART goal, which stands for, “specific,” “measurable,” “attainable,” “relevant,” and “time-bound,” is a goal that’s able to be clearly defined, and one that’s results can be proven. For instance, your typical goal is to create more awareness around your brand, and your SMART goal may be increasing unique sessions on your website by 100 people per day over the course of 30 days. By setting a goal with measurable results, you’ll be able to determine whether or not your campaign has been successful or if you need to tweak your efforts to achieve your desired results.

9) You Aren’t Being Consistent

Launching a digital marketing campaign and losing momentum is by far one of the top online marketing mistakes. To keep your brand fresh in everyone’s mind, you need to post on a regular basis. Expert opinions seem to vary on exactly what the magic number is for how many times you should post on each social media platform per day, but the consensus remains the same about the need to be consistent.

How to Avoid it

Whatever schedule you choose, stick to it as closely as possible. If you don’t want to create new posts for your platform several times each day you’ve got a few options. You can use a scheduling tool like Hootsuite and schedule multiple posts ahead of time when you feel like working on them, or you can hire a social media marketing expert to handle it for you.

10) You Aren’t Monitoring Your Campaign Results

In order to know if you’re reaching your digital marketing campaign’s goals, you’ll need to monitor the results. Did you set your SMART goal? Without seeing the exact numbers, you can’t determine whether or not you’ve achieved what you set out to do.

How to Avoid it

Now is the time to dig into your analytics and discover how successful you’ve been in your efforts so far. Google Analytics is free and easy to set up, and it offers you a ton of insight into your website. It can also tell you all kinds of information about which routes your customers (and potential customers) are coming from, which keywords they’re using to get to you through Google, and so much more.

Avoiding The Top Online Marketing Mistakes

Make sure you bookmark this page so you can reference it while you’re working through each of the steps on this list of the 10 top online marketing mistakes. That way, you’ll know you’re on your way to crafting a killer digital marketing campaign for your brand. If you want to expand your business’s presence on Google, head to the other section of our site and check out our SEO services packages.

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Fall in Love With Your Workspace and Find True Happiness in Your Home…Office https://mondaysinpjs.com/fall-in-love-with-your-workspace/?utm_source=rss&utm_medium=rss&utm_campaign=fall-in-love-with-your-workspace Mon, 03 Feb 2020 12:00:00 +0000 https://mondaysinpjs.com/?p=3720 Our society puts entirely too much emphasis on romantic love. It creates this false image that love is something that[...]

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Our society puts entirely too much emphasis on romantic love. It creates this false image that love is something that only applies to one particular situation or occasion. Love is much bigger than any individual, sex, or couple, no matter how badly the world tries to shove amatonormativity down your throat. Love is not exclusive, and it sure as hell doesn’t discriminate.

You can love all sorts of people, places, and things. It isn’t something that’s reserved by, or for, anyone or anything. Do you have a favorite vacation destination that you’ve fallen in love with? One that you dream about returning to? Why not create a sanctuary for yourself that makes you feel peaceful and productive on a daily basis?

Woman meditating on desk in the office, ignoring marketing materials being presented

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How to Fall in Love With Your Workspace

Everyone has a different idea in their mind of what the perfect sanctuary looks and feels like, so there is no one color or piece of furniture that can satisfy everyone. So, these are more general guidelines than specifics, meant to inspire you so that you can fall in love with your workspace and feel more productive in your home office.

Switch Things Up

Working from the same area can get old fast. It can make everything you’re doing feel stale. If you’re at the point where you feel like you’re just going to jump out of your skin if you have to sit in the same chair at the same desk in front of the same wall for ten hours today, rearrange some things instead.

Moving the furniture around a bit can give you a new perspective on things and open up the room. Just make sure you plan things out before you start moving, like where the power plugs are, for instance, and what you’d like to be facing (or what you don’t want to face) as you work through the day.

Use Color Psychology

Different colors can trigger different emotions, so they’re something to consider when you’re planning out your home office makeover. If you want to go all out, you can even paint your walls for a major mood boost. But, if you’re looking for something a bit quicker, you can just add colorful art, furniture, throw blankets, and decor to surround yourself with.

Cozy home office

Which colors to use depends on what you’re looking for most in a mood boost. Do you just want to generally be happy and feel joyful? Go for yellow! Are you feeling unmotivated and in need of a spark to get you through your month? Opt for fiery reds and oranges. Or perhaps you’ve been a bit on edge with some of your clients lately and you need to de-stress. In that case, fill the room with different shades of blue, which can calm you down, and help you feel more focused. Plus, to truly fall in love with your workspace, you have to make it entirely your own!

Practice Some Feng Shui

While you’re moving things around anyway, you may consider implementing the ancient art of feng shui, or geomancy. Feng shui, which translates to “wind-water,” is based on the study of natural patterns within nature, and how humans can use those patterns to live in a way that “flows” with their environment. Practicing this craft in your home means decluttering and opening up your space which in turn should help you keep you focused and free of stress.

To feng shui your home office, there are a couple of things you can do. Lighter, airier spaces are all the rage, which means if you’ve got a window in the room, try to position your desk so you’re near (but not right up against) it. Use sheer, light-colored curtains that will allow the sun to come in.

Now, make sure that you are able to move around freely and there is nothing blocking your way when you need to get to your desk or enter or exit the room. The point is for you and your energy to get around without feeling blocked. Here are some more ways you can use feng shui to fall in love with your workspace.

Get a Comfortable Computer Chair

Ah, yes. If you’re going to spend hours upon hours sitting at your desk every day, you should be as comfortable as humanly possible doing so. There are probably several aspects to the perfect desk chair, including adjustable height and armrests, swivel ability, and lumbar support.

These ergonomic chairs by Smugdesk have it all, and you can order them from Amazon for less than $100! Your lower back will thank you. Plus, if you’re comfier at your desk, you’ll be more productive throughout the day.

Get Out of The House

man in gray denim dress shirt smiling while using MacBook Pro
Photo by Kaleidico

If you’re feeling particularly down about heading into your workspace today, why not shake things up and go work somewhere else instead? Grab your laptop and anything else you need and head to the park, the library, or a local coffee shop, etc. Sometimes, we just need a break from the routine to motivate us and get us back on track. After all, you know the old saying, “absence makes the heart grow fonder.” And, if you find that you really love working from a more public space, you can always make it a regular thing!

Elevate Your View

Staring at your computer in front of a wall for several hours can feel especially dull. Of course, according to feng shui pros, you don’t want your desk directly in front of a window, either. So what can you do to liven things up a bit?

After you’ve rearranged the furniture to your liking, it’s time to add some personal touches. What is your favorite place on earth? Frame a photo of it and hang it up on the wall across from your desk. Alternatively, you can use a set of paintings on canvas. Then, add some pieces of decor that feel special to you as well.

Keep Your Drinks Close, But Your Snacks Even Closer

When you’ve got a million things to do around the office, you may not have the time to spare to run to the kitchen and grab something to eat. This is also true for online ESL teachers, who need to eat something in the two minutes you have between classes or tutoring sessions.

Keep a stash in the office to avoid stomach rumbling (and prying fingers!) You can keep foods like energy bars (or Snickers) in a drawer, but you can also keep your cold drinks and favorite snacks in one of these cute desktop mini-refrigerators.

Use Scents to Change the Mood in the Room

Keeping an oil diffuser in your home office is a great way to improve your mood within a matter of minutes. Use different scents depending on the desired effect. Citrus scents including lemon and orange are good for mid-afternoon energy boosts, while cinnamon can help you focus and be more productive.

Take a Break and Get Away When You’re Stressed

If you stick around in your office and sulk in front of the computer when you’re dealing with a tough client, it’s likely just going to make you feel worse, and possibly even say something you’ll later regret in the form of an angry email. Take a breather and go for a quick walk around the neighborhood, or go grab a cup of coffee and hang out in the kitchen or dining room for a few minutes until you’re feeling a little more clearheaded.

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How to Rank Higher on Google and Boost Your Website SEO https://mondaysinpjs.com/rank-higher-on-google/?utm_source=rss&utm_medium=rss&utm_campaign=rank-higher-on-google Mon, 27 Jan 2020 12:00:00 +0000 https://mondaysinpjs.com/?p=3392 Google is the most visited website in the world. They own over 92% of the search engine market and see[...]

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Google is the most visited website in the world. They own over 92% of the search engine market and see around 70,000 inquiries per second. That means that if you want your business to stand out over your competitors, you need your site needs to be search engine friendly. Here’s how to rank higher on Google and boost your website SEO in the 2020s.

Rank higher on Google and improve your search engine optimization cover photo Mondays in PJs

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Rank Higher on Google and Boost Your Website SEO

Organic traffic is the best kind of traffic. It means that someone is searching for a keyword on Google, i.e, “graphic designer for logo,” and they happen to see and click on your site from the results list. But, to bring in that type of traffic, you need your website to be as close to the first page of results for that keyword as possible. Scaling your way up the search results is a slow and stealthy art, but if you can pull it off, it will be well worth it in the long run.

What is SEO?

SEO, or search engine optimization, means to develop a content strategy that results in more organic traffic coming to your website from places like Google, Yahoo, and Bing. SEO is a process that is designed to attract and engage both search engines and humans that are looking for what it is you have to offer.

How to Improve Your SEO

There are plenty of things you can do to boost your website SEO and rank higher on Google. It all begins with your content, so make sure you keep it in mind when you’re creating your next page or post, or when you’re going through your site to tighten up your existing works.

Use the Right Keywords

Whatever keywords your ideal customers are using on Google to search for the types of services or products you have to offer are the words you should be trying to rank for. If you’re a traveling nail tech, you’ll want to use something like, “manicurists who will come to your home in Seattle,” or wherever you’re located. Remember to think from your future client’s perspective and use terms that they may search for rather than using industry jargon.

That’s why it’s so important to use the phrase repeatedly throughout. But you also want to make sure it sounds natural and you aren’t just randomly slapping it on the end or anything. You need to optimize your content for both search engines and your readers.

Use Keywords in Headings

Your headings play a crucial role for both your readers and the search engines. Readers may want to skim through your content and see what you have to offer before they fully commit to reading every word of the post. And, when search engines crawl your posts, the words you use in your headings alert the crawler to what your site is all about. Treat your headings and subheadings like a directory, and use your keywords whenever possible, placing an emphasis on your h2 heading at the top of each post.

Use a Plugin

Free WordPress plugins like Yoast and Rank math are great for those who are just starting out. They’ll show you the parts of each post and/or page that you need to adjust for the best optimization.

But if you’re looking for more of a one-stop-shop when it comes to SEO for your business, SEMrush has a lot more it can offer you than just on-page SEO (though it does do that, too.) They’ll audit your entire site and give you detailed instructions that explain how to boost your rankings. Plus, they’ll monitor your position on Google, and your brand name so you can get notified anytime there’s a mention of your business anywhere else on the web. You can try it free for a week, which means you can go audit your site on SEMrush for free right now!

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Use Lengthier Content

Blog posts used to be a lot shorter, as in, a couple of hundred words to five hundred words were the golden standard, but search engines are starting to favor longer pieces as time goes by. To rank higher on Google and boost your website SEO, each post on your site should contain at least 700-1,000 words.

Build up Backlinks

Backlinks are the links to your website originating from other web addresses. You can build up authentic backlinks by sharing your content on social media, along with sites like Medium and Tumblr. Another way to create backlinks to your site is by leaving comments on other sites and blogs that lead back to your page. The more backlinks you have to your site from other places around the web, the more important Google thinks your content is and the higher you’ll rank in search results.

Use Keywords in Alt Descriptions

An alt image description is the words used to describe the way an image looks, and what it’s role on the page is, just in case a visitor is unable to see it for some reason. They’re also a great tool to improve SEO if you use them correctly. Try and work your keywords into the description, but do so naturally and be sure you’re accurately describing what can be seen in the image when you do.

Start Blogging

If your website doesn’t already have a blog page, you’re missing out on a golden content marketing opportunity. Blogging is an excellent way to keep your present and future customers engaged with your business. If you already are a blogger, then start blogging on other people’s blogs. Why? Because it’s an easy way to build relationships with others in your niche and create valuable backlinks.

If you don’t have the time or energy to create consistent, engaging content for a blog, you can always work with an SEO ghost blogging specialist who can post for you on a regular basis while remaining true to your brand’s voice.

Optimize Your Meta Descriptions

Meta descriptions are the little blurbs that show up beneath a site’s link on the results pages on search engines. They’re crucial in determining whether your link gets clicked over the one directly above or below yours. And, the more clickthroughs you receive, the higher you’ll rank in the future. Make sure you use an optimized summary of your website or post in the meta description, along with the main keyword(s) you’re trying to rank for. These summaries should be between 60-160 characters.

Offer Value

One of the best ways to rank higher on Google and boost your website SEO is to offer value to your readers. Google appreciates unique content that answers the questions of those who are typing them into its search bar. If you’ve got the answers, and you can word them correctly, you can easily improve your search engine optimization and connect with more of your target market.

Boost Your Website SEO and Rank Higher on Google

SEO is an ongoing process and one that you should always keep in mind as you’re adding new content to your website. It’s multifaceted and includes a variety of aspects, including images, URLs, keywords, meta descriptions and more. It’s also more of a marathon than a race, so don’t expect to see overnight results when it comes to rising up through the ranks. But as long as you continue to optimize your website’s content, you will see results, so stick with it!

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How to Protect Your Back When Sitting at Your Desk All Day https://mondaysinpjs.com/how-to-protect-your-back-when-sitting/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-protect-your-back-when-sitting Mon, 20 Jan 2020 19:38:14 +0000 https://mondaysinpjs.com/?p=3537 Even when you’re working from home, you’ve got to put in plenty of hours in front of the computer, which[...]

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Even when you’re working from home, you’ve got to put in plenty of hours in front of the computer, which typically means sitting at your desk. And, no matter how comfortable your workspace is, sitting in a chair for so long can cause pressure to build up on your spinal discs, resulting in lower back pain.

Disclosure: This post contains affiliate links, which means that I will receive a small commission, at no cost to you, if you choose to follow through with these offers.

How to Protect Your Back When Sitting at Your Desk All Day

There are plenty of things you can do to alleviate and prevent the pressure and make things easier on your lower back. Here’s how to protect your back when sitting in your computer chair for prolonged periods of time.

Take Plenty of Breaks

This probably seems like a no-brainer, but some of us still get so wrapped up in our work that we may forget to stand up and take a break. When you’re sitting for extended time periods, make sure you’re frequently standing up and taking short breaks on your feet. The pros at the University of Rochester Medical Center recommend doing this at least twice per hour.

Pay Attention to Your Posture

It can be easy to cross your legs and lean into your desk by habit when you’re hard at work, but try to resist that temptation as much as possible. Keep both feet flat on the floor and your eyes level with the center of your computer screen. Sitting up as straight as possible will help keep the pressure off of your lower back.

Alternate Between Sitting and Standing

If you’ve got way too much work to do to take breaks and walk away from your computer a couple of times per hour, that doesn’t necessarily mean that your back is doomed. With an adjustable desk like this one, you can lift it to create a standing work station in a matter of seconds. And, when you’re over it, you can slide it back down. If you don’t have access to a standing desk, grab your laptop and head to a tall counter where you can comfortably stand and work for a while.

Invest in a Back-Friendly Computer Chair

If you’re going to be spending a lot of time in your office chair, it should be one that properly supports your back, and helps you alleviate pressure so you don’t end up in pain at the end of the day. Using an ergonomic computer chair designed with lumbar support in mind can keep the pressure off and prevent pain.

Use a Pillow for Extra Support

You may be waiting for your new chair to arrive, or you may be collecting the funds to splurge on your new chair. Either way, there’s still something you can do to make the one you have now a bit easier on your body. Use a small throw pillow or a rolled-up towel, and place it between your lower back and the chair to create some lumbar support.

Get Moving

You’ve likely heard the horror stories about sitting being “the new smoking,” and that sitting down for too long means shaving time off of your life. Well, the whole smoking thing may not be true, but the good news is, working out for just 30 minutes per day can combat the negative effects of sitting and reduce that risk of early death by nearly 17%. If you’ve got a dog, take them for a couple of 15 minute walks around the neighborhood throughout the day. If you don’t have a dog, or you don’t feel like going outside, try a quick and easy workout on YouTube instead!

Leslie Sansone 1 Mile Happy Walk

Be Sure to Stretch

As important as it is to get up and move around, it’s just as much so to stretch your back out. Sitting down for too long can cause the discs in your spine to compress, which leads to lower back pain. You can avoid stiffness by stretching regularly, both while sitting at your computer and standing up. There are plenty of stretches designed to help you stretch while seated at your desk. But you should also take at least a few minutes each morning and evening to do some more intense back stretching.

Become a Yogi

You don’t need to run off and take a class or anything quite yet. Well, not unless you want to since there are some pretty cool yoga classes being offered these days. Virtual yoga classes are the natural choice for those of us who prefer working out at home. Keeping a yoga ball desk chair and switching it out with your regular computer chair a couple of times per day can do wonders for your core.

how to protect your back when sitting for long periods of time: woman doing yoga pose.
Photo by Jake Noren on Unsplash

Not only will sitting on the yoga ball increase your core strength, but it will force you to sit straight up and keep pressure off of the lowers pine. And, if you really do like yoga, make sure you’re practicing the child’s pose, which feels incredible on the lower back.

(Properly) Use Your Armrests

Using a desk chair with fully adjustable armrests can really help to alleviate pressure in your back. Although, if you don’t use them correctly, they can also make matters worse. When you’re typing, your shoulders should be supporting your elbows and arms. That means that you don’t want your elbows resting on your armrests while you type. When you’re not typing, however, they’re great for giving your shoulders a much-needed break. This ergonomic computer chair by Smugdesk has adjustable armrests, a headrest, and a foot ring, which leads us to the next tip.

Kick Your Feet Up

If you find it hard, or uncomfortable, or both, to keep your feet flat on the floor, try using a footrest. Doing so encourages active sitting, improves circulation in your legs and feet, and helps prevent pain.

How to Protect Your Back When Sitting in the Home Office All Day

The more aware you are of your body throughout the day will help you to protect your back from the negative effects of sitting down for long periods of time. The kind of seat you’re using, your posture while seated, and how frequently you’re getting up and moving around to take a break are all things to take into consideration when thinking about how to protect your back while working.

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The Best Online Business Ideas for Introverts https://mondaysinpjs.com/the-best-online-business-ideas-for-introverts/?utm_source=rss&utm_medium=rss&utm_campaign=the-best-online-business-ideas-for-introverts Mon, 13 Jan 2020 12:00:00 +0000 https://mondaysinpjs.com/?p=3212 Being an introvert can be like the dragon and the dove at times, especially when it comes to finding a[...]

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Being an introvert can be like the dragon and the dove at times, especially when it comes to finding a career that you enjoy and that doesn’t kill your soul. The good news is, the ability to earn a full-time income, and beyond, from home expands with every day that passes by. Owning a virtual business is an excellent way to control your future as an introvert and avoid any unnecessary or unwanted face-to-face interactions when it comes to working. Here are some of the best online business ideas for introverts. Happy earning!

Disclosure: This post contains affiliate links which will provide me a commission, at no cost to you, if you choose to follow through with these offers.

Online business owner working from home

The Best Online Business Ideas for Introverts

When you’re thinking about what online business could work best for you, make sure to take into consideration your strengths, skills, and desires. This is your business, so make it something that’s truly unique to you. Do something you’re good at that’s going to make you happy in the long run! Here are some ideas to get you started.

Transcription Work

Transcription work is excellent for introverts! There’s very little human interaction, and you get to work from home. You can get your start with this kind of work on sites like Rev, and you can also offer your services on freelance “gig” sites, like Fiverr.

Freelance Graphic Design

If you’re skilled in creating different types of graphics, like logos and social media posts, you can make a business out of it. Show off your work on all of your social media pages, and offer your services on Fiverr and the other freelance sites. If you don’t have any current samples of your work or experience, but you’re still interested in becoming a graphic designer, you can sign up for an (unpaid) 10-week internship on GenM and gain experience and credentials while working for established professionals!

Virtual Assistant

Depending on what type of company or who you’re working for, this job may not require much actual interaction aside from the online kind. Start your own virtual assistant business and achieve your dream of running your own successful digital company while helping others realize their dreams, too!

Copywriting

Writing is a wonderful job for an introvert who has a way with words. If that’s you, you can get into the industry by submitting your work to sites like Medium. You can also open up gigs on Fiverr, Freelancer, and Upwork, etc. If you have a big personal network, you can offer your services to friends and family and tell them to spread the word.

Freelance Photography

If you haven’t noticed, it’s all about the images in today’s world. If you’ve got photography skills and you can take pictures of food, animals, or anything that people would want for their websites and blogs, etc, you can sell them on stock photo websites. Starting a freelance photography business in 2020 has some serious potential!

Etsy Store

If you’re artistic, you can open up an Etsy shop where you can sell your designs and products to an entire community of people looking for awesome handmade and one of a kind stuff. If you take a look around the site, you’ll notice that you can sell anything from t-shirt designs to homemade candles and everything in-between.

Reselling

With all of the wonderful tools available at the moment, like Etsy, and eBay, etc, reselling is something you can make good money doing. If you’ve got an eye for a good deal, keep an eye on sites like Craigslist where people sell things cheaply and resell the items on the sites where you can list them for more money.

Ghostwriting

Ghostwriting is a perfect job for introverts who literally want zero recognition from the public, yet still want to get paid well and work from home. To get started, make sure you’ve got a solid portfolio of writing you can show potential clients. Then, offer your services to your own network (build a LinkedIn if you don’t have one) and on Upwork, etc.

Home office setup with laptop for working from home
Photo by Arnel Hasanovic

Software Development

If you’ve got coding skills, or if you’re interested in learning how to code, you can start an online business as a freelance software developer. Creating apps, etc, can make you a ton of money these days. Developers are in demand, and if you think this is something you’d do well at, you could be earning $100,000/year or more from home!

Blogging

Blogging is one of the best online business ideas for introverts who enjoy writing, web design and marketing. It’s not something that you can jump right into and expect to earn a living right away, but if you can stick with it in the long run and stay consistent, it can be very lucrative! There are a ton of different ways you can earn money from blogging, including both selling and promoting different types of products and services. If you’ve already got a blog that you’re looking to improve and expand, check this out next!

Affiliate Marketing

If you already have a blog, or if you’ve got a solid personal network and/or a lot of followers on social media, you can start an affiliate marketing business. Earn money from home through multiple streams by sharing your affiliate links whenever a relevant opportunity presents itself. Most companies have affiliate programs, but then there are sites like Share a Sale that let you apply for and manage your affiliate relationship with multiple businesses at once. Sign up for Share a Sale today and start earning money with affiliate marketing now!

Proofreading

Proofreading is one of the best online business ideas for introverts who really want to limit human interaction to a minimum. You can offer freelance proofreading services through websites like Fiverr and UpWork. You can also join a site like Scribe Media until you build up a client base of your own.

Virtual Bookkeeping

If you’re good with numbers, you may want to consider starting an online bookkeeping business. There is a lot of money to be made in helping small businesses and individuals with their taxes and other types of finances. The going rate for a bookkeeper runs between $30-$50/hour.

Publishing and/or Self-Publishing

If you love to write and you’ve got the time to lay your ideas down in the form of e-books, you can self-publish multiple places online and earn money from your books. Sites to consider when you’ve got a finished product are Amazon, LuLu, and Blurb. You can also sell your books on your own website and social media.

Social Media Management

The title may have the word “social” in it, but that doesn’t mean social media management isn’t a great choice for an introvert’s online business. If you’re good at building and maintaining a following on any of the major platforms, you can turn it into a full-time career!

Coaching

Are you an expert on a marketable topic? And before you answer that, think about what’s really marketable in 2020: basically everything. So, make a list of things you’re skilled at, preferably things you’ve taught someone in the past, and start outlining a course. Then, film a series of webinars and/or create an e-mail marketing course and launch your new online business!

T-Shirt Store

T-shirts are one of the easiest things to sell. If you’re artistic and you keep an eye on what’s trending around the world, you can launch a t-shirt store without spending any money at all! Sites like Spreadshirt make it possible to get your business going for free!

Travel Agency

While it may be true that a ton of people are lining up their own vacations these days, there are still plenty who choose to use travel agents, as well. If you’re good at finding deals and setting up things like reservations and schedules, starting a virtual travel business could be perfect for you!

Resume Writing

Having a specialty is a great way for an online business to stand out above the rest. There are loads of “freelance writers” all over the place just chomping at the bit to get that client before you. If you specialize in, say, writing resumes, it’s easier to market and build your brand. Create some excellent examples of your work, or offer to write some resumes for friends and family to get started, and create your own website and/or sell your services on Upwork and other freelance sites.

Virtual Styling

If you’re a fan of fashion you can start your own online business as a stylist! You can use platforms like Poshmark to sell different types of outfits and accessories. If you’re interested in getting started as a stylist with someone else’s company first and you live in a metro area, you may be able to get on board with Stich Fix to gain some experience!

Starting Your Online Business

Whichever one of these businesses you choose, you can always come back to Mondays in PJs for resources and inspiration. Check out our online business section for free tips and tools on getting started and growing your brand. And don’t forget to sign up for PJ Nation below so you can be the first to hear when exciting new content is released!

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20 Ways to Improve Your Blog and Drive More Traffic to Your Website https://mondaysinpjs.com/ways-to-improve-your-blog/?utm_source=rss&utm_medium=rss&utm_campaign=ways-to-improve-your-blog Mon, 06 Jan 2020 11:53:00 +0000 https://mondaysinpjs.com/?p=3214 There are over 600 million blogs in existence today. Luckily, there’s room for everyone in the world of blogging. If[...]

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There are over 600 million blogs in existence today. Luckily, there’s room for everyone in the world of blogging. If you want yours to get the attention it deserves, however, there are a few things you should do to make your website more inviting. And, to really boost your business, you’ve got to keep learning new ways to improve your blog so you can keep driving more and more traffic as digital marketing techniques evolve.

Disclosure: This post contains affiliate links which will provide me a commission, at no cost to you, if you choose to follow through with these offers.

Improve Your Blog and Drive Traffic to Your Website

To drive more traffic and increase views, you’ll want to make sure your blog is visually appealing, full of valuable content, and easy to use. So, if you want visitors to engage with your site, you’ll need to do most of the work for them. Here are 20 ways you can improve your blog and drive traffic to your website.

Add Social Share Buttons to Posts

Everyone these days wants things to happen at the snap of their fingers. That means that no matter how amazing your content is if you don’t have a social sharing button right there that makes it easy for viewers to spread the word; they won’t. Don’t expect people to put in work if they don’t have to. There are plenty of free plugins available that allow you to add social share buttons without any coding involved. Social Warfare and Kiwi are two of the top ones that come to mind.

Use Images to Boost Engagement

Woman taking photo for blog

There are tons of blogs out there that use nothing but text, which is fine, but people get bored easily these days. Images create more engagement and entice visitors to stick around. Don’t worry if you aren’t skilled in photography, or if you don’t own a professional blogger’s camera, there are plenty of stock photo websites where you can find images for your site, both free and paid. Adding images is one of the quickest and easiest ways to improve your blog. Just make sure you’re using pictures that are appealing to the eyes and at least somewhat relevant to your content.

Find Your Target Market

Do you know who it is you’re looking to hook with your writing? Who is it that you think will resonate with your content? Most likely, they’re going to be around the same age as you, so that’s a good place to start. Figure out what social media platforms your target market is using and create a free business page for your blog on them.

Use Alt Image Descriptions to Improve SEO

An alt description is what shows up in place of an image if for some reason the image is unable to load on whatever device a person is using to view the content. They’re also a great way to boost your blog’s SEO. Make sure you’re filling out the alt image text on all of your photos, but you’ll need to accurately describe what can be seen in the photo, and hopefully fit in a keyword or two.

Post Content on a Regular Basis

Posting consistently is crucial for building up your blog and increasing traffic to your site. Google’s web crawlers tend to favor blogs that post at least once per week, but if you can post twice per week, that’s even better. If you’re not up for creating that much content, you can always hire a ghost blogger to blog for you!

Link To Your Older Posts

Internal link building is one of the best ways to drive traffic to your site. When you see the opportunity to link to one of your older posts, use it! One great way to do this is by choosing one of your more popular posts and going through your content to find at least 5-10 of your other posts you can link to it. You should also try to link to two or three of your older works in each post.

Use a Self-Hosted Site

If you’re planning to monetize your blog in any way, you’ll need a self-hosted site. This means that instead of using Wix or some other drag and drop editor, you’ll create a WordPress website and host it through external servers. There are plenty of great hosting companies that make installing WP very simple. Hostinger is the most affordable, and WP-Engine is best for beginners.

Buy a Domain

If you have a website that you’ve made through Wix, Weebly, WordPress.com or similar, and you have to type something like this to access it: www.yourchosenname.sitehosthere.com, you’re automatically going to lose out on some potential readership. You may have some amazing, top-notch stuff on your site, but if you don’t use a direct domain (www.yoursite.com) you’re going to lose traffic before they even lay eyes on any of it. You don’t need to spend a ton of money on domains. Unless you’re trying to purchase a name that’s super popular, you shouldn’t have to pay anymore than $15-$20/year.

Link Out to Authority Sites

While internal links are important for SEO, using external links is equally as crucial for determining your site’s ranking on search engines. Linking out to authority sites in your niche tells Google and the other search crawlers more about what type of content is on your blog. In turn, you’ll receive more organic traffic.

Start an Email List

Growing a list of subscribers is an excellent way to keep track of the people who are visiting your site and are interested in what you have to offer. By getting them to sign up, you’re also making sure that even if your social media pages somehow go down, you’ve got that list of potential customers right there.

Research Competitors in Your Niche

Have you looked around Google to determine who your biggest online competitors are? Head to the search engine and start searching for the keywords you’re trying to rank for yourself. Look through the first few pages of results. They’re your biggest competition. Now, click through each of the sites and make note of what they’re doing that you think you may be able to implement into your own site.

Use an SEO Plugin to Drive More Traffic

If you’re new to blogging, SEO may not be something you’re very familiar with, though it’s a crucial aspect of being found by potential viewers and customers on search engines. Plugins like Rank Math will help you see what needs to be done on every post to improve your SEO.

Include Social Links to Your Branded Pages

You should have at least one dedicated social media page for your business. Make sure to include links to your social pages directly from your blog. Plugins like Social Warfare make it super easy to do. If you really want to drive more traffic to your website, you’ll need to use social media to promote your posts!

Use Grammarly to Keep Spelling and Grammar in Check

If you’re typing in Microsoft Word, you’ve got a built-in spellchecker, but if you’re typing directly into WordPress, you may miss errors in spelling and grammar. Installing the Grammarly extension is a great way to keep an eye on typing as you go, so you don’t accidentally publish anything that contains mistakes. After all, the last thing you want to do is create some amazing content and have it get noticed for all of the wrong reasons. Tightening up your spelling and grammar is one of the best ways to improve your blog. Grammarly offers both a free and paid version, though the free version is sufficient for catching spelling errors.

Include (At Least) One Vertical Image for Pinterest Traffic

If you are unfamiliar with Pinterest, you may think it’s just a place where people go to share pictures of hairstyles and recipe ideas, but it’s so much more. Pinterest is one of the best social platforms to use for reaching women in the U.S, and a wonderful way to drive more traffic to your website. But not all images do well on Pinterest, so it’s important to include at least one vertical image to make it easy (and desirable) for others to share your posts on the platform. Here’s an example of what a Pinterest image should look like:

20 Ways to Improve Your Blog and Drive Traffic to Your Website, Pinterest image

Speed Up Your Website With an Optimization Plugin

No one wants to sit around and wait for a slow site to load, so if your site isn’t loading in three seconds or less, you’ll need to speed it up. There are plenty of ways to improve your blog and speed it up. Plugins are the easiest way to figure out what’s slowing your site down and what you can do to fix it. WP-Optimize is a great (and free) one that does everything from clean your database to compress your images.

Check and Keep Content Updated Regularly

Make sure you’re keeping an eye on old content so that it doesn’t get outdated. For instance, if you’ve got a post that mentions a sale or something that is no longer valid, remove it. If you’ve written about a place that no longer exists, make sure to add something to the post to let readers know it’s not there anymore. You can do this by adding in a short note at the end of the post, you don’t have to take it down.

Remove Any and All Broken Links

On the same note as keeping your own content updated, you’ll want to be sure all of your links (both internal and external) are working properly. Broken links are bad for usability, and if a viewer clicks too many of them on your site, they’re probably not going to be very happy. You can go through your content, or you can use a plugin like Broken Link Checker to alert you if any links on your site go down.

Create a Cohesive Brand Image

Using too many styles, colors, fonts, etc, can be confusing for your readers and can lead to forgettable content that gets lost in the void. Choose some type of uniform color and font scheme so that your content is recognizable when it’s seen in Google image results or on social media.

Use Google Analytics to Track Visitor Engagement

If you’re not already keeping track of your analytics through Google, make sure to sign up ASAP. Analytics makes it easy to understand where your visitors are coming from, what content they’re reading the most, and who they are, etc. Use this information to formulate your content strategy and give your readers what they want.

Looking for more ways to improve your blog?

If you’re still not convinced that working on your blog is going to produce the kind of results you desire, you can always take things one step further and work with an SEO content specialist to boost your organic traffic from Google!

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The Best Marketing Tools For Online Business Owners in 2020 https://mondaysinpjs.com/marketing-tools-for-online-business-owners/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-tools-for-online-business-owners Wed, 01 Jan 2020 13:45:00 +0000 https://mondaysinpjs.com/?p=51 There are a ton of great marketing tools for online business owners available to you these days. Whether you’re looking[...]

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There are a ton of great marketing tools for online business owners available to you these days. Whether you’re looking for a simple drag and drop graphic design platform, ways to improve your ranking on Google or convenient methods of reaching out to your customers, you’ll find what you need on this list! Check out some of these must-have tools for marketing your online business in 2020.

Disclosure: This post contains affiliate links which will provide me a commission, at no cost to you, if you choose to follow through with these offers.

The Best Marketing Tools for Online Businesses

You may have an incredible product or service, but unless the people who need it know about it, you probably won’t see very many customers. Luckily, all of the digital tools and services that are around today make it easier than ever for you to connect with your target market. If you’re not sure where to begin with your marketing, any one of the tools below would be a great place to start!

Create Marketing Graphics: Canva

Canva is a one-stop-shop for online business owners, that gives you a great place to go to create a ton of stuff for your business. Easily put together logos, flyers, media kits, business cards, and all different sizes of social media posts for each platform. They have loads of templates, photos, fonts and other elements that make it simple to create stunning graphics of all kinds.

The best marketing tools for online business owners, Mondays in PJs Pin

Graphic created in Canva

Everything is easy to find with a simple search (or directly off of the main site) and they have pre-set dimensions for each purpose and platform, so you don’t have to worry about doing all of that pesky image resizing before posting. They also make it easy to set up and operate team accounts so that you and your content and/or social media management team can easily access and revise shared marketing materials.

Affordable Marketing Assistance: Fiverr

If you haven’t heard of Fiverr yet, you’ve been missing out on some great opportunities for your company. The platform offers affordable freelancers for nearly any type of service for your online business that you can think of. You can get your logo and business cards designed on Fiverr, you can hire an animation specialist to put together promotional videos for you, and you can find social media marketers for the platform you use to market your business. Whatever you need to be done, you can count on Fiverr to act as your multi-talented virtual assistant.

Schedule Social Media Posts in Advance: Hootsuite

Hootsuite is a social media scheduling tool for marketing your online business

Hootsuite makes it easy to schedule multiple future social media posts for your business when it’s convenient for you. The free plan allows you to link three social media platforms, but the upgraded version lets you control 35 accounts all from one easy interface. Schedule multiple weeks of posts when you’ve got the time. Then, sit back and relax knowing all of your social media content for the month is handled!

Boost Traffic From Pinterest: Tailwind

Depending on who your target market is, you may want to strongly consider using Pinterest for marketing your business. But marketing on this platform can be tedious and time-consuming if you want it done correctly. Luckily, tools for online business owners, like Tailwind, exist to make things easier.

This tool not only works as a scheduler and pins things at premium times when your audience is likely to see them but it also connects you with “tribes” who can make sure your marketing content gets seen tenfold. They do offer a free version, though heir upgraded version, which is best when considering marketing tools for your online business, is very affordable. Use this link to get a free $15 credit to Tailwind Plus!

Keep Spelling and Grammar in Check: Grammarly

Grammarly logo and ratings displayed in Google Chrome store

With Grammarly, you can be sure that all of the marketing materials you’re putting out there for your business contain proper spelling and grammar. These elements are crucial if you want your brand to be taken seriously. Add the app as an extension to Google and watch it work its magic as it catches your spelling, grammar and punctuation errors across all of your windows.

Meet (Virtually) Face-to-Face With Clients: Zoom

Whether you’re running a V.A business or an Etsy store, Zoom is one of the best video tools for online business owners. It allows you to easily meet with clients face-to-face, without ever having to leave the house. Install Zoom for free today and easily communicate with anyone, anywhere, in a matter of seconds.

Create a Money Making Blog or Website: WordPress

Most experienced web designers will agree that WordPress is by far the best platform for creating and managing self-hosted websites. Now, there are two separate WordPress (WP) entities: WordPress.com and WordPress.org. They are not the same thing. If you’re planning on monetizing your site in any way, you’ll want it to be self-hosted. And for that, you will need to use WordPress.org. You’re also going to need a web host to actually hold the space for you. If you don’t already have a dedicated business site and you’re looking to get one going, Hostinger is great for getting started.

Send Mass Emails: Mailerlite

Best marketing tools for online business owners in 2020

Mailerlite is a must-have marketing tool for online business owners. They offer an easy to use drag and drop editor which allows you to build and send mass email campaigns from the address of your choice. It also has a great landing page builder so that you can create specific pages easily for different groups or purposes. They do offer a free version, which works if you have less than 1,000 subscribers. If you need a good mass email service for your business, Mailerlite is one of the best on the market. They also offer a bit more freedom in what you’re able to send through their platform than some of their competitors, like Mailchimp. Sign up for Mailerlite today and start sending out emails now!

Track Website Performance and Keep an Eye on the Competition: SEMrush

SEMrush makes it easy to keep track of how well your website is performing. It helps you to understand and implement changes that need to be made to improve the site. As an online business owner, your website is often where you’re making most of your money from, so you want to be sure it’s doing everything it can be doing to make the experience best for both you and your customers.

Not only will SEMrush help with your own site, but you can also set up complete tracking reports to keep an eye on your competitors. Get notified anytime there’s a brand mention, find out who is linking back to their site and more. Sign up for a free trial week now to get your complete website audit and test some of the other benefits out for yourself!

Make Sure You Get Found: Google Search Console

Google is the most popular website in the world. Typically, when someone is looking for something they need, Google is the first place they head to check. Unfortunately, more than 90 percent of all traffic on the site won’t ever make it past the first page of search results. That means that you need your page up there with the best. While it may seem like a pipe dream, it’s very possible with the help of great SEO writing and a few tools, like Search Console.

Google search console to boost your SEO

Whenever you create a new post or page on your site or a new post on one of your brand’s social media pages, you may think it automatically ends up on Google, and sometimes, you’d be right. But other times, no matter how great your on-page SEO is, Google will miss picking it up, which means your potential customers won’t be able to find you.

This tool makes it easy for you to introduce Google to the new pages and posts and have them crawled quickly. It also allows you to keep track of which pages and/or posts aren’t showing up on Google and shows you what needs to be done to remedy the situation.

Where are you on the checklist of the best marketing tools for online business owners?

Your digital marketing campaign results should definitely improve by using some (or all) of these tools for your business. If you’d like an even bigger boost for your brand, head to our services page and check out our content marketing packages, created to help you improve your presence on Google!

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10 Ways to Cozy up Your Home Office and Turn Your Workspace Into a Winter Haven https://mondaysinpjs.com/ways-to-cozy-up-your-home-office/?utm_source=rss&utm_medium=rss&utm_campaign=ways-to-cozy-up-your-home-office Wed, 18 Dec 2019 12:27:00 +0000 https://mondaysinpjs.com/?p=1526 As an online business owner, you’ve got the ultimate advantage in coziness over your coworking counterparts. You control everything about[...]

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As an online business owner, you’ve got the ultimate advantage in coziness over your coworking counterparts. You control everything about the environment in your workspace at home. Not to mention the fact that you don’t have to brave the cold in the mornings to commute to the office. So why not dig into all of the ways to cozy up your home office, and turn your workspace into your own, personal haven?

Disclosure: This post contains affiliate links that may provide me a commission, at no additional cost to you, if you choose to follow through with these offers.

Cozy Up Your Home Office and Make Your Computer Chair Your Butt’s Best Friend

Being comfy and cozy is something that can be appreciated all year long. But it’s especially important to feel warm and cozy during the winter when it’s snowing and freezing cold outside. Working from home means not having to worry about being way too cold until your car heats up halfway through your morning drive. But what’s even better is that you can design your home office in such a way that makes you feel warm, welcome and comfortable. Check out these 10 ways to cozy up your home office and turn your workspace into a haven!

1. Heat Things Up With Warm Hues

Artwork by Steve Johnson

Our brains associate warm colors like yellow and orange with flames and the sun, which makes us feel cozy. Build up a color scheme in your office that revolves around warm colors. If you’re not a big fan of yellow or orange, you can always opt for warm browns and even some reds. You don’t need to go out and buy paint to redo the walls or anything. All it takes to change the environment are little touches. All you need to warm things up a bit are some pieces of decorative storage or just decor.

2. Tune Out The BS With White Noise

Sound is something that may get overlooked when it comes to thinking about what makes us cozy until something happens that disrupts our peace and quiet, that is. A white noise machine will help you drown out all of the distracting external noises that may occur throughout the day. Say goodbye to the sound of construction on that building across the street, or the snoring from the room over. Adding one of these machines to your workspace is one of the best ways to cozy up your home office during any season.

3. Slip Those Feet Into Something More Comfortable

One of the best things about working from home as an online business owner is the ability to wear, or not wear, whatever you want to work. People working in an office daydream about the moment they get to burst through their front door at night and kick their work shoes off, in trade for the fluffy slippers waiting for them on the inside. But you can just wear those slippers to work all day in your office…so why the hell wouldn’t you?

4. Get a Plant to Liven Up the Room

working from home office
Photo by Kyle Glenn

Aside from the obvious reasons why plants are so amazing, they can also be beneficial in a home office. Not only can they help reduce stress, but they can also boost productivity, memory retention and overall well-being. Adding a few plants to your workspace is one of the easiest ways to cozy up your home office and create an inviting area that you enjoy working out of. Check out this list of the best mood-boosting, low maintenance indoor plants for some ideas.

5. Find Your Happy Scent

Coziness is about pleasing the combination of all of your senses and beyond. The smell in the air can change the environment in any room in just a second or two. Play around with different essential oils in an oil diffuser to find the one that makes you feel the warmest and the fuzziest. Things like cinnamon, french vanilla and other things that fill the air with the smell of baking cookies are a good place to start. In fact, smelling cinnamon has been shown to boost focus and concentration in addition to its nostalgic glory.

6. Double Shot With Whip, Minus the Drive

If ever there were something to miss about an early morning commute to the office, it would be stopping at the coffee shop to get that toffee crunch latte and a slice of lemon pound cake. But you don’t need to go out to have that experience. With your own espresso machine, you can easily create your own cappuccinos and lattes without leaving the house. With the press of a couple of buttons, you’ll be sipping your double shot mocha at your desk in no time.

7. Let There Be Sunlight!

The lighting in a room can instantly change the mood in any room. But there really is no lighting that’s better for boosting our mood than sunlight. Studies have shown that there is a direct link between sunlight and our happiness. And now, thanks to SAD (seasonal affective disorder) lamps, it’s possible to bring a little ray of (sort of) sunshine into your home office. These Happy Lights were created to emulate sunlight and boost your mood during the winter months when you may not get outside as much as usual. Adding one of these to the room is an amazing way to care for yourself and make your home office a place where you truly feel cozy and at peace.

8. Keep Your Snacks Within Arm’s Reach With a Mini Desktop Fridge

It can be hard to get away from the computer for a snack when you’re focused on work and don’t want to walk all the way down to the kitchen for a boost of energy. The solution? A mini-fridge for your office where you can keep all of your most favorite snacks that keep you going through the day. This adorable 10-liter refrigerator from Cooluli is perfect for stashing all of your faves. Bonus: no one else will be raiding your home office fridge, so all the snacks in it are…*gasp* yours!

9. Adopt a Cat or Dog to Keep You Company

Photo by Andrei Caliman

Studies have shown that having animals around in the office can also help reduce stress. Cats and dogs are the cutest and cuddliest ways to cozy up your home office, but they’re not just a seasonal decoration or temporary plaything. However, If you’re in a stable situation where you know you can commit to caring for an animal long-term, there’s never a wrong season to adopt a new family member. Head to www.adoptapet.com to start your search for your furry friend today!

10. Make Your Office Chair Your Butt’s Best Friend

Sitting in the same seat all day can not only be bad for your back, but it can get pretty boring, and it can feel far from cozy. Since most online business owners spend hours upon hours per day at their chairs in front of the computer, your workspace should have cozy and supportive seating. This can be done in several ways. Hopefully, you’re starting with a comfortable office chair like this one, but any type of chair can be made comfy with the right type of support.

If you’re working with a chair that’s harder or has less support than you’d like, you can always try adding a lumbar cushion. Then, toss a small, folded throw blanket over the back of your chair for when you get chilly, or when you just need an extra dose of cozy.

Other Ways to Cozy Up Your Home Office

Working doesn’t always have to feel like…work. You can get stuff done and feel amazing at the same time, and don’t let anyone tell you otherwise. Being an online business owner means you have the freedom to create the life you’ve always dreamed of, and that should include a workspace that’s cozy AF. Here’s to hoping you take these tips, run with them and create your ultimate workspace haven.

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How to Choose The Best Social Media Platform for Marketing Your Business Based on Your Target Market https://mondaysinpjs.com/best-social-media-platform-for-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=best-social-media-platform-for-marketing Tue, 10 Dec 2019 12:24:43 +0000 https://mondaysinpjs.com/?p=2575 When it comes to social media marketing, it can be overwhelming to think about building a presence on every major[...]

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When it comes to social media marketing, it can be overwhelming to think about building a presence on every major platform. Facebook pages, Twitter, LinkedIn, Pinterest, Instagram, Reddit, Snapchat, YouTube, Tumblr, the list goes on. There are just so many of them and they all call for different tactics. It can consume way too much time and energy trying to keep up with all of them. But the good news is: you don’t have to.

Photo by Allie Smith at Creative Gangsters

The Best Social Media Platform for Marketing Your Business

In fact, a lot of the pros will tell you that you shouldn’t even try to cover every platform because spreading yourself too thin over too many platforms can result in a less-than-stellar engagement rate on any of them. Instead, figure out what social media platform is best for marketing your business. One way to do this is by determining which platform is most saturated with your target market.

Who Is Your Target Market?

To create an effective social media marketing strategy for your business, you first need to understand who it is you’re selling to. What works for your target demographic may leave another unfazed, so it’s important to think about who your customer base is comprised of.

Target Market Demographics to Consider When Choosing Your Platforms

  • Age
  • Location
  • Gender
  • Income
  • Education

To figure out which social media platform is best for marketing your business, it’s important to consider your target customers. Different platforms have different user demographics, and you want to be sure you’re on the one that’s most saturated by those you’re trying to reach.

The Choices of Social Media Platforms for Business

There are tons of social media platforms available, and more seem to emerge as the years go by. But for the purposes of this particular article, we’re going to stick with the most popular ones. Which leads us to number one:

Facebook for Marketing

Facebook is hands down the largest social network in the world. Nearly 2.5 billion people log on every month. Every minute of every day there are roughly 450,000 people scrolling through their feeds or fighting with someone who has a different opinion than themselves in the comment section of some brand’s page. Unlike most of the other social networks, Facebook is frequented by nearly half of every age group in the United States, with the exception of those who are 65 years of age and older.

While 71% of American adults are on Facebook, men hold down the majority on the platform. Studies have shown that women are more active on Facebook, however, regularly engaging and starting/managing groups, etc., more than their male counterparts. 77% of all of the users on Facebook have a college degree and earn more than $75,000 per year. And, even though every age group is highly represented, there are more millennials on the platform than any other group.

Facebook User Stats
  • 71% of adults 18+ in America are on Facebook.
  • Users are approximately 57% male, 43% female.
  • The majority of users are 18-44 years old.
  • Only 40% of teenagers ages 13-17 in the U.S use Facebook.
Pros of Using Facebook for Business
  • Popularity. As the network with most users, you’ve got a better shot at getting your products and/or services in front of the right eyeballs.
  • Pages. Creating and managing an effective business page on Facebook is a wonderful way to connect with your target market.
  • Groups. Groups are another great way of connecting with customers. They feel more personal than pages, which can make members feel a closer connection to you, and in turn – make them more comfortable spending their money on what you have to offer.
  • Ads. Done right, Facebook ads can create a buzz among your target demographic.
Cons of Using Facebook for Business
  • Censorship. Depending on what type of products and/or services you offer, Facebook may not even allow you to use their platform for marketing. For instance, if you’re in the MMJ business, don’t even think about it. Some other categories on the platform’s prohibited list: tobacco, payday loans, and cryptocurrency. Make sure to read through their TOS before committing to an ad campaign.
  • Spam. Facebook is notorious for fake profiles and spammy posts. In fact, in a recent article from HuffPost, they released figures collected by the platform themselves. The study shows that 5% of all Facebook users (120 million profiles) are fake accounts.
  • Ads. The dragon and the dove, ads can be a lucrative tool on the platform if done correctly. But if not done correctly, you’ve wasted your money and potentially ruined some future business.
Facebook for marketing, the best social media platform for marketing my business?
Photo by Thought Catalog
Should You Use Facebook for Marketing Your Business?

Although Facebook may be the largest and most widely used social network, whether or not you’ll be successful in using it for marketing purposes depends on what you offer and who you offer it to. If your target market is made up of adults between the ages of 25-39, you’re likely to find them on Facebook. Be sure you’ve got a great business page set up to engage with them.

Twitter for Marketing

Twitter began in 2006 as a social sharing platform for mini-blogs. 30 million of Twitter’s 145 million active daily users are from the United States. Gen Z (ages 18-24) is the most active on Twitter, with 44% of Gen Z’ers on the platform. If you’re targeting a younger audience, Twitter can be very effective, though only 26% of 30-49-year olds use Twitter.

There is a pretty solid mix of men and women on Twitter, with 57% of international users being men, and 42% being women. And as far as education history goes, over 30% of Twitter users are college graduates, while 25% have some college credits.

Twitter for marketing, photo of Twitter screen on phone
Photo by Sara Kurfeß
Twitter User Stats
  • 30 million Americans use each day.
  • 40% of those Americans are 18-29 years old.
  • 41% of Twitter users have an income of at least $50,000 per year.
Pros of Using Twitter for Business
  • Trending keywords and hashtags. One of the best things about using Twitter to market your brand is the ability to use hashtags to bump your content up so that a greater number of people will see it.
  • It’s easy to connect with major influencers. The platform is widely used by celebrities, politicians and other influencers. Twitter makes it easy to connect with them by using tagging and commenting features.
  • Lists. Twitter Lists allow you to easily add and keep track of different groups of people. For instance, you may keep a list of clients, as well as influencers you’d like to work with.
Cons of Twitter for Business
  • Character limit. This is probably one of the most annoying things about Twitter when it comes to using it as a marketing platform. You’re (extremely) limited in the number of characters you can use in each post, which can make it difficult to get your point across in a simple way that engages your followers.
  • Really, really fast-paced. With 500 million tweets being sent out every day, 6,000 every second, it can be difficult for followers to even see your content at all unless they go looking for it.
  • Randomly get locked out of your account. While it’s possible to get tossed from any social media platform, it happens all too often on Twitter. You can get put in Twitter jail for all kinds of things, sometimes even for mistakes. To avoid winding up in a situation where you lose all of your hard work, make sure you save all of the passwords and backup security measures (phone etc) that you use to make the account in the first place. That way, if you have to jump through hoops to get it back, you’ll stick the landing.
Using Twitter to Market Your Brand

So, is Twitter the right choice for your business? If your target consumers are males or females between the ages of 18-30, Twitter is definitely something you want to consider. Just keep in mind that you’ll need to post pretty frequently to engage with your market. Everything moves very quickly, and it’s easy to get lost in a sea of tweets if you don’t come up with a scheduling game plan that works for you.

Pinterest for Marketing

Pinterest is often overlooked when it comes to marketing. In fact, only 27% of marketers currently report using the platform. But that’s good news for you since it means that your content has a better shot at getting seen by more of the 300 million monthly users.

Pinterest User Stats
  • 85 million monthly users from the U.S.
  • More than 79% of users are female.
  • 50% of millennials use Pinterest.
  • Half of the users on the platform earn more than $50,000 per year.
Pros of Using Pinterest for Business
  • High monthly view counts.
  • High conversion rates. 87% of Pinterest users say that they’ve bought something after seeing it on Pinterest.
  • The life of a pin is much longer than a tweet.
  • Pins show up in Google search results.

Pinterest is often overlooked when it comes to marketing. In fact, only 27% of marketers currently report using the platform. But that’s good news for you since it means that your content has a better shot at getting seen by more of the 300 million monthly users.

Cons of Using Pinterest for Business
  • Manually pinning (and repinning) can be time-consuming.
  • A lifestyle focused, rather than business-centric.
  • The tendency for randomly (and wrongly) flagging accounts for spam. Once it happens, it can be nearly impossible to recover the account.
Should You Use Pinterest for Marketing?

Pinterest can be the best social media platform for marketing your business if you utilize it correctly. They have some of the highest conversion rates of any of the social media sites, and they’re very popular with women in the U.S, particularly moms.

If your target market includes women between the ages of 25-45, you should definitely be using Pinterest to reach them. Consider taking a course on Pinterest marketing, like this one from Ell Duclos of Boss Girl Bloggers, if you’re not very familiar with how to use the platform for your business.

Instagram for Marketing

Instagram follows closely behind Facebook in popularity among social networks. But how does it hold up for social media marketing? When you think about which social media platform is best for marketing, Instagram is probably one of the top names on your list. And it should be because there are several benefits to using Instagram for business.

Instagram image. Best social media platform for marketing?
Photo by Lalo Hernandez
Instagram User Stats
  • 500 million users per day.
  • Nearly 50% of users are men and 50% are women.
  • 71% of users are under 35 years old.
Pros of Using Instagram for Business
  • User-generated content.
  • Easily connect and engage with influencers.
  • High engagement rates.
Cons of Using Instagram for Business
  • You can’t use clickable links. You’ve probably noticed that influencers and brands all have a little blurb that says “follow the link in my bio to read more about…” at the end of their posts on Instagram. That’s because the platform doesn’t allow businesses to include live links in their posts. This is bad news since it means you have to rely on people actually taking the time to copy and paste your link into their browsers.
  • You can only add content from your phone. This is hands down one of the worst aspects of using Instagram. Not being able to post something you’ve created on the computer can prove to be redundant when it comes to images and videos, etc.
Should Your Business be on Instagram?

Instagram is one of the most widely used networks among millennials and Gen Z’ers. More than 500 million people use Instagram stories every day. If you’re targeting a younger crowd and you’ve got the visual content to make this platform work for you, it could be a lucrative marketing tool for your business.

YouTube for Marketing

YouTube is the second-most visited search engine in the world, second to only Google. And yes, YouTube is technically considered both a search engine and a social media platform. Because of this, we’re going to skip the demographics section for this platform. YouTube operates much differently than any other site on this list, but it should absolutely be taken into consideration when choosing which social media platform is best for marketing your business.

Using YouTube for marketing
Photo by YTCount

Pros of Using YouTube for Marketing
  • Video gets shared 12 times more than images and text combined.
  • Monetize your promotional videos.
  • YouTube is the second-most popular website in the world. (Google is number one.)
Cons of Using YouTube for Marketing
  • The only way to get your content seen is to market it elsewhere or pay for ads. Sure, you can hashtag your videos and hope that someone ends up finding them, but it’s very unlikely that without putting the videos into circulation on other social media sites that you’ll get the results you’re looking for.
  • Ads. ‘Nuff said.
Using YouTube for Social Media Marketing

In the introduction to this article, we mentioned how it’s best to focus your energy on building one or two profiles on the social media platform that works best for your business. But since YouTube operates a bit differently, it’s not a bad idea to have a YouTube channel for your brand where you can post videos you create, in addition to another of the platforms on this list. It’s easier to share a link to your YouTube than it is to upload the video to the platform itself.

What is the Best Social Media Platform for Marketing Your Business?

Which platform(s) you choose to use to market your business should be largely based on who it is that you’re trying to reach. Think about your customer base and start growing a presence where you know you’ll be able to engage with them.

Want to Get Found by More of Your Target Market?

Social media marketing all starts with great content. But once you’ve got said content, you need to make sure that it’s being seen by the people who are looking for the services and/or products you have to offer! Check out our SEO content marketing services and expand your brand’s presence on Google.

Which social media platform is best for marketing? Infographic
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