Blogging is an excellent addition to any online business. It gives you a way to reach your readers with engaging content, and through great SEO, it allows you to remain visible on major search engines like Google and Bing. And, though it may not break the bank to run a blog, it does require a few investments if you’re serious about your site, like some of the best blogging tools below.
The Best Blogging Tools for Business in 2020
If you plan to blog as anything more than just a hobby, it does take plenty of effort and energy, though you’ll need to spend a little bit of money to get started as well. There are more than 600 million blogs in existence, so you want to make sure that you’re nurturing and growing yours to a point it stands out above your competitors.
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Tools for Bloggers
These tools can help you create a professional blog that brings readers back and allows you to earn money in multiple ways from one convenient place.
Even though you may be able to tap/type at the speed of light on your phone, it doesn’t mean it’ll be easy to create full posts for your blog from it. You’ll need formatting and other abilities that won’t work on your mobile. Plus, if you’re serious about your blogging business, you’ll need plenty of storage space as well. You can find plenty of quality, affordable laptops on Amazon, like this powerful 14-inch model by HP.
WordPress.org, or self-hosted WordPress, is the most popular content management system in the world. In fact, 35% of the internet is powered through it. If you don’t already have a website for your blog, you’ll definitely want to set yourself up on WP. It doesn’t cost a thing to get set up, though depending on how tech-savvy you are, you may want to skip ahead to the next item on our list to make the installation a bit easier. Although, if you’re confident in your abilities you can always try it yourself.
3) Web Host
Every website that’s up on the internet needs its space to exist, which is where your hosting provider comes into play. There are several good options out there, depending on what you need for your business. Plus, most hosts will have an option to auto-install WordPress so that you won’t need to take care of it separately. I’m a bit biased since I’m a fan, but I think Hostinger has some of the most affordable rates on the market, not to mention some pretty great customer service. You can read more about Hostinger and what they have to offer here.
4) A Good Camera
Visuals are crucial when it comes to the best blogging tools in 2020. Depending on what type of content you produce, there are different types of cameras to suit your needs. If you’re a travel blogger and/or you shoot a lot of video or photos on the go, you’ll want to consider an action camera. The GoPro Hero8 is a favorite that delivers HyperSmooth video from anywhere in the world. If you’re looking for more of a stationary camera to snap pictures of things like yourself, food, animals, or other people, you may want to opt for something more along the lines of the Canon PowerShot SX740 instead.
If you’re just starting out and you don’t have a team working on your content, it’ll be up to you to shoot your own photos and videos. And, unless you want them all to look like you shot them yourself, you’ll definitely want to invest in a tripod. You may also want to consider a mini-tripod to stabilize your phone, if you use it for shooting, as well. You can find them in kits like this one where they come with a Bluetooth remote, too, which you can then attach to your larger tripod for some shooting scenarios.
If you’ve already been taking photos and videos for your business, you’ve likely noticed how important it is to have good lighting on your subject. A studio lighting kit like this one on Amazon can really help transform the quality of your images and/or videos and make them look much more professional.
Canva is one of the best blogging tools on the market, and it comes available as a free version so you don’t even need to pay to use it. Create stunning graphics of all kinds for your blog and social media pages, logos, business cards, t-shirt designs, and many more. Although you can do all of that with the free version, they do offer an upgrade that comes at a price of around $12/month and offers more elements, fonts, stock photos, and other types of content and features to use.
In order to drive a good amount of traffic to your blog and connect with your target market, you’ll want to share your posts as much as possible. Since sharing manually can be time-consuming, a scheduling tool like Tailwind can make things a lot easier. Add each social media platform and schedule your posts all at once so you don’t need to keep posting. Plus, they offer a Smart Bio feature for Instagram that enables people to click direct URLs to each individual page, rather than only being able to send them to the main link in our Insta bio. Head to this page to sign up for your free Tailwind account and create your own Smart Bio now.
Even if you hire a ghostwriter for your blog, Grammarly can be beneficial to help you edit both on your site and across your brand’s social media pages. The extension catches spelling and punctuational errors with its free version, and if you choose to upgrade to the premium version, it can assist with grammar and helping you choose the best wording.
10) Google Analytics
In order to keep track of your visitor’s interactions on your site, you’ll want to use Google Analytics. The program will allow you to follow along with where your visitors are coming from (both physical location and online point of access,) and which pages or posts they’re frequenting while on your blog.
The Next Step
If you’re looking for more ways to improve your blog, why not talk to a creative consultant? A consultant can help you decide where to go next, and how you can best take your online business to the next level.
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Erika Sellmer is a digital marketing expert who helps business owners and entrepreneurs all over the world to improve and expand their brand’s presence online.
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